Question from a follower: “Should I use a website pop up to get people to sign up for my newsletter?”
There is no clearer way I can say this: HECK NO.
You want a visit to your website to be a peaceful experience, not a haunted house.
Chaos = unpleasant
If you want to compel people to sign up for your newsletter, there are better ways.
Take these actions TODAY:
- Name the newsletter and give it an exciting theme, “The recycle bin – each month I’ll publish a way to save for retirement using things you already know, but probably forgot about.”
- Put buttons on the top of your home page, and at the top and bottom of every blog, where people can input their email to sign up
- Include a visual snapshot of a highly compelling passage in a past newsletter and make sure it’s a wow, wow, super wow.
- Get testimonials from people who have read it and post them under the sign up button.”
?Sara’s upshot
Someone signing up for a newsletter is a sale. They are exchanging something of value – their time and email – for your knowledge.
Start it off right – not by pushing, but rather by giving.
Give them a reason to not be able to resist what you have to say, and they’ll eagerly hunt down the subscribe button.
Yeah?
Yaaaaah.
BOOM – there you go, today’s marketing tip for ya!
-Sara G
Did you sign up for my daily newsletter?
Or if you want more…
- I am an outsourced CMO for companies who need regular, full service marketing – blogging, social media posts, newsletters, etc.
- I am an hourly consultant for those who just need one-time or recurring guidance
- People hire me as a ghostwriter to write content for a project fee
- I have a social media training program
- I have a book about what to say on LinkedIn messenger
Thanks for reading. See you in the next one!
-Sara G
