Blogging and marketing tips from Michael Kitces

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December 14, 2018

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Blogging is a valuable tool for financial advisors embracing the digital age, and there has been much ado about it. Yet it is rare for a blog to reach the point where it is driving significant business growth. This podcast, featuring special guest Michael Kitces, will start with the fundamentals of blogging and move into a discussion of the more sophisticated techniques that can help improve results. It’s an overall great slew of marketing tips from Michael Kitces the great industry sage.

For those of you who are new to my blog/podcast, my name is Sara. Currently, I am a CFA® charterholder and I used to be a financial advisor. I have a weekly newsletter in which I talk about financial advisor lead generation topics which is best described as “fun and irreverent.” So please subscribe!

Marketing tips from Michael Kitces

Listeners will learn:

What the point of a blog should be vs. what many advisors see the point to be
The problem (or solution) that giving away your ideas for free creates
Why niche blogging works better
Blogs on your own site vs. blog for somebody else (Investopedia, Forbes, etc.) -pros and cons of each approach
What is wrong with your blog if you are getting cricket sounds instead of people responding when they read your blog
Strategies to promote your own blog
Whether keyword and SEO strategies are good for advisors to consider
What to do if you get haters commenting on your blog

Sara’s upshot

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