Building a Luxury Brand (like the Ritz-Carlton)
In this episode we welcome Sebastian Dovey who fills us in on what wealthy people want in a luxury brand. Seb was co-founder and managing
October 21, 2019
Author: saragrillo
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Vid 36: YouTube Secrets of the Rich and Famous
In this video you will learn the production basics to use when making a YouTube video, some ideas for the first videos you should make, and also a sample script you can use to make your videos. Please use this video when you are making your YouTube videos in order to optimize their performance, viewer […]
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October 1, 2019
Vid 37: Facebook Basics
There are several aspects of LinkedIn that apply to Facebook prospecting for financial advisors.Use the tagging function. On Facebook the words in the person’s ID are separated by periods instead of hyphens as is the protocol on LinkedIn. Facebook groups are very social. Talk and behave as a normal person not as a financial advisor. […]
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October 1, 2019
Vid 35: Running Your First Sponsored Ad Campaign
Here are some things to keep in mind when you are running a LinkedIn advertising campaign. You should keep in mind the following things about the budget, targeting, testing, and copy length. 1. Budget. Try an ad first with $25. Then change one variable and run another one for $25 and see if it does […]
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October 1, 2019
Unauthorized Transaction
The following dumb messages people sent over LinkedIn are examples of unauthorized social media transactions. Don’t send messages like this if you want people to
September 30, 2019
Sick of BS Marketing
In this podcast I am joined by Roger Edwards who is just about as sick of the jargon and BS in financial advisor marketing as
September 25, 2019
Story of a Successful Female Financial Advisor
I welcomed the viewpoint of Kathy Fish, who will inspire us all with her story of how she made smart decisions that helped her overcome
September 18, 2019
One week after KF. Now what?
Join my LinkedIn group called “Diversity at the Podium”. We support taking ACTION to get more women, minorities, and (in general) more diversity in keynote
September 4, 2019
Vid 34: Transition Strat #5: Survey Request
Use a survey to engage people through LinkedIn messenger who are cold connections and have not yet responded to anything you have done. It may seem like a weird thing to do – to send a survey – but if you don’t find out what is on the person’s mind then chances are you are […]
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September 1, 2019
Vid 33: Transition Strat #4: The Nuisance Close
Use this when there is some kind of resistance but you don’t know what it is. Sometimes when you are talking to someone online, you get to a point where you get the feeling that they are playing games with you, either intentionally or unintentionally. If you don’t figure out what is going on in […]
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September 1, 2019
