In this blog, I am going to talk about what to do if your marketing results bomb and how to fix these failures. Stay tuned for some blunt and super actionable tips!
How long before you should see positive marketing results?
Question from a subscriber: “I just started marketing. How long before I should see results?
Two months.
If you have no leads by then, you still “saw results” – the result was this:
It didn’t work.
Now, that doesn’t mean you throw in the towel. But it does mean you have to make a radical change.
If your marketing stinks, take this action TODAY:
I call this the “Up or Out.“
Let’s say you are doing a podcast about NJ Retirement and it isn’t creating any meaning response – no growth in subscribers, no leads, nobody in your NJ following mentions they are listening, etc.
You write this “Up or Out statement” down on a piece of paper: “I am going to increase my subscribers by 200% within two months, or I am going to cancel this whole podcast.”
Say it, and resolve to do it.
Next, you write down every single thing you could possibly be doing wrong on the podcast.
- Is the topic of NJ Retirement well-suited for the audience? Or is it a miss?
- Is the audio quality up to snuff?
- Is the length appropriate?
- Are you publishing it at the right time of day/week?
- Am I not presenting it to enough people in NJ?
- Is the show being presented in venues where new NJ listeners could possibly find it?
- Is there a clear indication of how the show is different/better and what the key learning outcomes are for a NJ retiree?
- Is it clear that I am wealth manager who works with NJ retirees, or do they think I’m just a podcast host?
Write every possible reason for the failure down on the paper. In your mind, you must be in “do or die” mode. You have two months to fix it, or else you have to quit the podcast.
Then identify the top three reasons on the list, and fix those first.
Make drastic, radical modifications.
- Maybe you cut the show length in half
- Maybe you think of a cool tagline about being a NJ wealth manager and state it right away in the show’s intro
- Maybe you give it a shocking twist, like talking about why retiring in NJ is a bad idea instead of a good one.
Assess results after two months and reread your “Up or Out statement.” Did you achieve what you said?
Sara’s upshot on how to do better
People get really discouraged when marketing doesn’t work, because they feel like it’s some “magic” that didn’t mysteriously happen.
It’s not magic. There is a science and math to it.
Approach problems with logic and speed using the “Up or Out” method, and if the results don’t improve, move on to another area of marketing where you stand a better shot at success.
Yeah?
Yaaaaah.
BOOM – there you go, today’s marketing tip for ‘ya!
Alright that’s all for now. I hope this blog about what to do about bad marketing performance was helpful.
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Or if you want more…
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You could also consider this LinkedIn training program which teaches financial advisors how to get new clients and leads from LinkedIn.
Thanks for reading. See you in the next one!
-Sara G
