If you are frustrated by marketing failures, or feel like you are throwing away money on marketing that doesn’t work, here are the reasons why.
Stop throwing money away!
Question from a subscriber: “I spent $1k on marketing and got zero leads. Should I stop marketing?”
Nah.
You should not necessarily stop marketing, but you should press the “pause” button until you figure out why it failed.
Reasons why marketing fails – 3 possible examples
Here are three possible reasons, ranking from most to least likely:
#1 Did not listen to the buyer
Lack of relevance to the buyer is the #1 reason you fail at marketing. If you guessed what your prospect wanted to hear about, you did not listen well enough.
Tactics for increasing relevance are described in this blog.
#2 Too unfocused
The scope of work was probably too broad.
For the reason described in #1, you’re way better off forgetting about trying to be all things to everyone. But usually marketing people won’t tell you that (because they want to sell you more “stuff.)
#3 Failure to articulate how you can help, in a meaningful way
Most people in the world do not understand what a financial plan is. They think it is just a boring printout or a set of graphs.
Make a video, send them a survey, send them a PDF sample plan – make it come to life. When it is time to present your solution, make it so clear that there is no way they could possibly fail to grasp it.
Yeah?
Yaaaaaah.
BOOM – and there’s today’s marketing tip for ‘ya!
Did this help?
Alright that’s all for now. I hope this blog about marketing failures was helpful.
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Or if you want more…
Learn what to say to prospects on social media messenger apps without sounding like a washing machine salesperson. This e-book contains 47 financial advisor LinkedIn messages, sequences, and scripts, and they are all two sentences or less.
You could also consider this LinkedIn training program which teaches financial advisors how to get new clients and leads from LinkedIn.
Thanks for reading. See you in the next one!
-Sara G
