What you MUST DO if you want to sell copies of a book online

Sign Up For Daily Newsletter: Receive one actionable marketing tip each DAY!

Question from a subscriber: “I recently wrote a book. How do I get people to buy a copy?” Selling a book online is no joke. Here are some tips to help you get super famous and become a best seller!

How to sell a book on Amazon

Go on Amazon and find someone who wrote a similar book, and sold a gazillion copies. Figure out how they did it by checking out their social media or website.

  • What reporters interviewed them?
  • Where did they speak?
  • Which special interest groups seem to support this kind of topic?
  • What influencers have promoted the book to their audience?

Yeah?

Yah.

I’m not saying to do the same exact thing – which would be stalkerish – but you don’t have to reinvent the wheel.

Try to interact with the other author on social media and get attention from (e.g. “swipe”) some of their followers.

LoL…

How to sell a book online – other tactics

  • Call local companies and ask if you can give a talk
  • Call the HR department of large companies close to you, and get them to give it away to their employees as a holiday gift
  • Post quotes transposed onto motivational images on social media
  • Get interviewed on podcasts
  • Organize a mini “book tour” by getting speaking appearances at your local libraries, book clubs, etc.
  • Use SEO optimization on Google to attract people to your book’s landing page and any other blogs on related topics
  • Give away a free chapter or a few free pages to influencers who have the attention of the readers you want, and ask them to discuss with their followers
  • Have a webinar and give everyone a free chapter
  • Organize a giveaway on social media

Remember that the best thing you can do to sell more books is develop a community. Understand the profile of your reader, and why they like your style. Nurture the relationship with that community, whether online or in person.

P.S. Here are some blogs that can help.

Google tips for financial advisors

Social media mistakes to avoid

LinkedIn is about energy

Get psyched and go do it!

Alright that’s all for now. Hope these tips about how to sell a book online were useful.

Did you sign up for my daily newsletter?

If you are a financial advisor seeking marketing tips, I’ve got some stuff for ‘ya.

Learn what to say to prospects on social media messenger apps without sounding like a washing machine salesperson. This e-book contains 47 financial advisor LinkedIn messages, sequences, and scripts, and they are all two sentences or less.

This is a book about financial advisor LinkedIn messages which contains scripts you can use to get new prospects.

You could also consider this LinkedIn training program which teaches financial advisors how to get new clients and leads from LinkedIn.

The Sara Grillo membership is a social media program for financial advisors - but only the cool ones.

Thanks for reading. See you in the next one!

Any questions? Send 'em in!

RELATED POSTS

Practice Management

Is it Okay for Financial Advisors to Swear in Front of Clients?

Swearing is a big no-no for advisors to do in front of clients, but if done correctly (and that’s a big “if”), swearing can set you apart from other brands that may not have the courage to be so raw. Just as the famous financial disclaimer goes: higher risk, higher potential reward.

Read More »
Practice Management

Is it Okay for Financial Advisors to Cry in Front of Clients?

I’ve talked before about how instead of being shrouded and veiled, advisors should come across in a more human and relatable way with clients and prospects. But how raw can get you before you step over the line –is it okay to cry in front of clients? Sometimes the authenticity can say more about your authenticity than any marketing pitch.

Read More »
Uncategorized

7 Signs Your Financial Planning Website Is Outdated – Guest Post

We get asked the question a lot – “Does my website need to be updated?” If you haven’t touched your website in a year or more then it’s likely likely your technology is lagging. But more importantly, you may be losing customers. Still unsure if your website is past it’s prime? Our team has put together a list of the top seven signs your website may be in need of a redesign.

Read More »