Question from a subscriber: “I want to get more press appearances, but every PR firm I talk to wants to charge me $3,000 a month with no guarantee of any results.” If you know how to use social media, you can become a media “movie star” for free. Follow these tips about how to get financial advisor public relations marketing for free and stop throwing away your hard-earned money on expensive agencies who don’t get results!
Here is the easiest way to get a reporter’s attention without having to hire an expensive PR firm.
#1
Check out your competition’s “press” section on their website. Find out which reporters have quoted them.
#2
Start following those reporters on Twitter.
If they aren’t on Twitter, find out which social media platforms they are on. Usually it’s Twitter or LinkedIn.
#3
Learn their beat, what they report about and what their objective and purpose are.
#4
Send the reporter a good story idea that you are sure will help them.
#5
Comment insightfully on their articles at least once every month. Repost their article to your network.
#6
Repeat steps #4 and #5 until you earn the reporter’s respect and get their attention.
Most people treat reporters like their personal butlers.
Flip it around and treat the reporter like they are your client and you want to serve them by making their life easier, and you won’t need to spend a dime on PR.
Yeah?
Yah.
BOOM – and there’s today’s marketing tip for ‘ya!
Stop spending your hard-earned money on financial advisor public relations marketing!
Alright that’s all for now. Hope these tips about how to get free PR if you are a financial advisor were useful.
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Learn what to say to prospects on social media messenger apps without sounding like a washing machine salesperson. This e-book contains 47 financial advisor LinkedIn messages, sequences, and scripts, and they are all two sentences or less.
You could also consider this LinkedIn training program which teaches financial advisors how to get new clients and leads from LinkedIn.
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