In this blog I’m going to teach you how to name your financial advisor firm so you can make people’s heads turn and make them pay attention to you!
Question from a subscriber: “I want to rename my firm but I can’t think of anything interesting. Help me!”
Yup.
It’s suuuuppper overwhelming to have to think of a name for a company, a newsletter, a new product, etc.
Here’s my guidance:
- No acronyms – e.g. KMA Wealth Management (blah)
- Naming it after yourself is always an option but then again who cares about you? Your name means nothing to most people other than your mom and/or spouse.
- No nature references. You’re not Blackrock so stop naming your firms Red Green River Mountain Wealth Management.
- Don’t pick something hard to say or spell because it’ll be a pain in the neck.
Yeah?
Yah.
Now, try this:
- Name it after a location, just like Bank of America did! Street names are great for this.
- Use an evocative name that describes the feeling somebody will have. “Assurant Wealth Management.”
- Aim for three or four words. “X Wealth Management” for example. Go longer and you sound like a law firm.
- Ask three of your clients what they think of the name before you go printing business cards.
- Literary or geographic references can be tasteful and show class.
Boom – that’s today’s marketing tip for ya!
Are you ready to go name your financial advisor firm?
Alright that’s all for now. I hope you enjoyed these tips on how to name a financial advisor firm and make their heads turn!
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Thanks for reading. See you in the next one!
-Sara G
