My membership covers a variety of subjects. This blog presents an order in which you should watch the membership videos.
To access these videos, please log on to your portal and input the password for each vid. If you have trouble getting to the videos, please access the FAQs doc here.
Step #1: Setting up your profile
Video 7 is the first one to watch when you begin my membership. It will teach you how to set up your LinkedIn profile page correctly so you don’t look like a cliché. It’s important to do this first because you’ll be directing traffic here – it’s the foundation for your prospecting.
Vid 71: Your LinkedIn name
Vid 81: Your LI title
Vid 68: Featured posts
Step #2: Create your strategy
READ “Financial Advisor Marketing Strategy” e-book. DO NOT BUY IT. If you did not get your free copy, ask me (Sara) for it.
Vid 77: Financial Advisor LinkedIn Strategy for 2021
Vid 79: LinkedIn posting scripts for financial advisors in 2021 (+ examples)
Vid 80: Initial engagement
Step #3: Create your list of 20 and start connecting
Next you need to learn how to search for prospects within your target niche. In this step, you learn how LinkedIn search works, how to create a target list of 20 people, set up your funnel, and how to send them a message to connect with you.
READ “47 LinkedIn Messages” e-book. DO NOT BUY IT. Ask me (Sara) if you did not get your free copy.
Vid 1 – Create your list of 20
Vid 2 – How LinkedIn search works
Vid 3 – Sending an engaging connection request
Vid 47 – Additional tips for creating your list of 20
Step #4: Get a Funnel Going through Advanced Messaging, Sequences and Transitions
Once you get a certain amount of people connected to you, it’s time to get a meeting with them. This takes a high degree of skill in the way you communicate.
Use the messages in the “47 Messages e-book.” DO NOT BUY IT. Ask me (Sara) if you did not get your free copy. Also, the following videos will teach you transition messages – how to get them from cold to warm to meeting – as well as some sequences of messages that have worked.
Vid 11 – Messaging when you are trying to talk to business owners
Vid 42 – Messaging Basics
Vid 46 – Humble and gentle messages
Step #5: Refine strategy using other membership videos
There are 70+ videos on the dashboard, organized into categories such as: creating content, newsletters, your online brand, etc. Where is your process breaking down? Use these videos to troubleshoot where your process is weak. Send me (Sara) a LinkedIn message if you have questions.
Sara Grillo Membership Extras
Vid 58: Freebies and extras!
I have included a few “extras” in the membership. Email me and I will send you the following Excel sheets.
ROI /Profitability analyzer – Have you ever looked at how profitable each business line or business activity is for you? How do you grow in a profitable way. Use this sheet to find out.
Prospect tracker – If you don’t have a CRM, use this Excel sheet to track progress on each name on your list.
Results sheet – Monitor your daily progress using this Excel sheet.
Branding questionnaire – help you create a brand