No more sloppy company pages! Over and over, I keep seeing grayed out entries in the Experience field in the spot where you talk about what company you work for (or have worked for in the past) Pull up your LinkedIn page for a minute. Do you see the entry for your current company? What …
Vid 98: Your LinkedIn company page Read More »
In this video I show two examples of good financial advisor LinkedIn titles. Having a good financial advisor LinkedIn title is important because it adds power to your LinkedIn page. It will help you set yourself apart, have a stronger brand, and attract more attention. Don’t use the same boring old cliches like “Helping my …
Vid 81: Get a rocking financial advisor LinkedIn title Read More »
In this video you will learn about the way to present your name on LinkedIn. Many financial advisors make the mistake of using their formal name because they want to appear more credible. This is really just doing yourself a disservice because then nobody is going to be able to find you if they search …
Vid 71: Your LinkedIn Name Read More »
The top of the LinkedIn page is very important in conveying your brand and attracting the viewer’s attention. At the very top you should pay attention to the headline, the about section, and headshot, and the banner photo. Don’t neglect to designate some posts as “featured” to liven up the page as well. Although located …
Vid 68: Add some spice with featured posts! Read More »
This video talks about the “see more” function on social media and what financial advisors need to do so that their message doesn’t get cut off by it. On your LinkedIn profile and your LinkedIn posts, you will notice there is a phrase about three lines down that says “see more.” You want to make …
Vid 67: Above the Fold Read More »
So, you did the hard work and successfully got a prospect on LinkedIn to pay attention to you. Now what? Does your profile take the viewer to the next step? Or is it forgettable and boring? Rebrand your LinkedIn profile to get people to take the next step of getting to know you. Here’s how. …
Vid 7: Rebranding Your LinkedIn Profile for Conversions Read More »
