Category: LinkedIn postings

Let’s start with the basics: what is a LinkedIn newsletter, and how do you create one? A LinkedIn newsletter is a long form article that is disseminated to a certain group of subscribers within your following. Those followers are then notified immediately that the newsletter is live. LinkedIn newsletters are the newest publishing tool. You …

Vid 97: LinkedIn newsletter Read More »

The biggest question I get on this membership is “What do I post about if I want to engage people?” The biggest problem I see is people spending a ton of time on content that just doesn’t click with people. If you want to maximize engagement it is a matter of relevance. Use these tests …

Vid 96: The LinkedIn Relevance Score Read More »

Here are six tips about how to make charts and graphs for social media apps such as LinkedIn, Facebook, Instagram, and Twitter. This video features a membership webinar we did in July 2021 featuring Lance Roberts of Real Investment Advice. Lance has 38k followers on Twitter at the time of this video being made, and …

Vid 93: How to make charts and graphs for social media apps Read More »

The first line on LinkedIn, meaning the first line of your LinkedIn post or the first line of your LinkedIn message, is responsible for 99% of the success. If you aren’t doing well on LinkedIn, revisit your first lines because that is probably where the issue is. You need killer first lines in your posts …

Vid 91: The first line on LinkedIn means everything Read More »

This blog/video talks about how to create a LinkedIn engagement pod. You want to get discussions going on your postings as much as possible, because that is the type of behavior that LinkedIn rewards. How you do that? There is a series of steps you need to follow, and they must be done with precision …

Vid 90: How to create a LinkedIn engagement pod Read More »

I see a lot of financial advisors focusing their time on LinkedIn on the wrong thing, and the reason I know this is because I see how they are commenting on LinkedIn posts. Please bear in mind that the LinkedIn algorithm is remarkably skilled at sending you more content on the topics that you comment …

Vid 87: Commenting on LinkedIn posts strategically Read More »

This blog provides some scripts you can follow when you post to LinkedIn. Remember, as expressed in Vid 82, you have to vary the type of content, and its format. Don’t post the same looking content each time. You can use these scripts as a template to guide you as you write your posts, but …

Vid 85: More LinkedIn posting scripts Read More »

I was recently notified that two of my posts were LinkedIn one percenters. The engagement wasn’t crazy high or anything but still it was good enough to beat 99% of people on LinkedIn. From this I learned a very important lesson about how to get more views on your content on LinkedIn and it is …

Vid 80: Initial engagement is #1 factor in your success on LinkedIn Read More »

In this video and blog, I am going to discuss two examples of LinkedIn posting scripts for financial advisors. Are you not sure what to say on LinkedIn if you want your post to get good views? There are certain things you can do if your goal is to optimize the performance of your LinkedIn …

Vid 79: LinkedIn posting scripts for financial advisors in 2021 (+ examples) Read More »