Category: LinkedIn postings

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Vid 78: The Slider/PDF upload posting

In this piece I discuss a valuable LinkedIn tip for financial advisors and financial planners – how to create a slider/PDF upload posting. This is very useful if you are trying to get information out to people in your news feed so you can attract new clients to your business as a financial advisor or […]

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Vid 77: Financial Advisor LinkedIn Strategy BASICS

Financial advisors who want to get more social media visibility on their posts so they can possibly get new clients should follow this LinkedIn strategy. How the business of LinkedIn works and how that impacts how they treat your posting Know the right time to post Understand the types of engagement that matter, and how […]

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Vid 73: Text only LinkedIn postings

Believe it or not you do not always have to use images or videos in your LinkedIn postings – and this video is going to show you a successful example of why not. There are certain instances in which it is perfectly fine to use a text only LinkedIn posting. The thing that it is […]

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Vid 70: Clever keyword research techniques

Finding the right keywords for your content takes patience and testing. In this video I explain a few ways for you to conduct keyword research using Google and YouTube. When you get your keywords, make sure that you write them in the title, the first paragraph, and the headings in your content. You should also […]

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Vid 69: LinkedIn polls break the pattern!

LinkedIn polls are a way to engage your audience. It’s important to implement a pattern break every so often to catch your audience off guard. You’d be surprised at how well people respond to this. Use the video below to create a LinkedIn poll that challenges your audience to think about an aspect of their […]

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Vid 67: Above the Fold

This video talks about the “see more” function on social media and what financial advisors need to do so that their message doesn’t get cut off by it. On your LinkedIn profile and your LinkedIn posts, you will notice there is a phrase about three lines down that says “see more.” You want to make […]

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Vid 66: Selfie Basics for Financial Advisors

In this video financial advisors will learn how to create a great selfie photo for social media. Selfie photos are great for thumbnails. People are way more likely to pay attention to your social media post if there is a selfie photo on it because people like looking at other people’s faces. The tips for […]

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Vid 65: Lead Magnet Basics for Financial Advisors

In this video you will learn the basics of what a lead magnet is for financial advisors, how to create a landing page to house the lead magnet, and how financial advisors can use lead magnets to develop their email contact list and get new prospects. It’s important for financial advisors to have a way […]

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Vid 59: Posting a video to social media

This video talks about the 2 different ways you can post a video to social media (LinkedIn or Facebook) and the advantages and disadvantages of each. Watch this video how to learn which method works best given what you are trying to accomplish. Method #1. The first way to post a video to social media […]

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