Question from a subscriber: “How do I create a unified message about the extraordinarily wide spectrum of things I do well?” Here is how to communicate what you do, when talking to a prospect or lead.
I can not state it any more clearly than this:
If you communicate more than three points, it comes off as a mish mosh, and there is no point to saying anything at all.
Take this action TODAY:
- Pick not the things you do well, but the thing you are best at as a financial advisor.
- Remember that the quality of being the best is, by definition, singular. There’s no “two best” of something.
- What is the thing you would die by your ability to do well? For real. Know it.
- Then craft a one line sentence expressing the skill you would die by. “High net worth individuals hire me for various reasons, but the thing I’m best at as a financial advisor is helping my clients structure a financial plan after an unexpected transition such as divorce.”
Sara’s Upshot
People remember the best and they forget everyone else.
Know what you debt, and clearly express how this can help the world – in one sentence.
Yeah?
Yaaaaah.
BOOM – there you go, today’s marketing tip for ya!
-Sara G
More blogs I wrote for you about elevator pitches:
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Or if you want more…
- I am an outsourced CMO for companies who need regular, full service marketing – blogging, social media posts, newsletters, etc.
- I am an hourly consultant for those who just need one-time or recurring guidance
- People hire me as a ghostwriter to write content for a project fee
- I have a social media training program
- I have a book about what to say on LinkedIn messenger
Thanks for reading. See you in the next one!
-Sara G
