Should I use a company page or personal page on social media?

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Question from a subscriber: “Should I be using my company page or my personal page on LinkedIn? Or both? I’m confused.” Great question! Company vs. personal pages on social media – which one is better?

First let’s talk about the differences.

Here is my LinkedIn personal page. It is established in my name, and I have 13k people connected to me – that means that I can send those 13k people a direct message if I want. I can also comment on any of their posts.

Here is my LinkedIn business page. I can post to this page’s feed, but I can not connect with anyone else. People can follow me, but I can’t direct message them from this page.

By the way, Facebook also has personal and company pages. With most social media apps, you can set up a page either as a person or as a brand or company. It’s not just LinkedIn company pages that this question of whether to use a business or personal page applies to.

Company vs. Personal pages on social media – making the decision

  • If you don’t have employees, or if you are looking to get attention just for yourself, use your personal page. It is far easier to establish meaningful one-on-one connections with followers and prospects using your personal page. This is where you should dedicate 99% of your energy. Post here 1-2 times a month or more frequently if you are getting more than 10% of your network to view the posting.
  • Business pages are for non-personal, company-focused messaging. If you have employees, you should post company news there for them to share with their networks.
  • Business pages are important for Google presence. They come up when someone types your company name. You should post to your business page at least once a month in order to keep these followers engaged.

Bottom line: Use your personal page to 1) develop a following for yourself and 2) reach out to prospects through LinkedIn messenger unless you are looking to promote a company-centric brand.

For most of you, the personal page should be your focus on LinkedIn.

Did I help ya at all?

Alright that’s all for now. I hope this analysis of whether to use a business or personal page on social media was helpful.

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Or if you want more…

Learn what to say to prospects on social media messenger apps without sounding like a washing machine salesperson. This e-book contains 47 financial advisor LinkedIn messages, sequences, and scripts, and they are all two sentences or less.

This is a book about financial advisor LinkedIn messages which contains scripts you can use to get new prospects.

You could also consider this LinkedIn training program which teaches financial advisors how to get new clients and leads from LinkedIn.

The Sara Grillo membership is a social media program for financial advisors - but only the cool ones.

Thanks for reading. See you in the next one!

-Sara G

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