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Financial advisor marketing ideas after election

Here are some financial advisor marketing moves to make now that we know the election results

Now that we know the election results, here are three financial advisor marketing tips you should be using to raise your visibility. There is a huge opportunity to raise your profile in three major ways.

  • Google traffic
  • Reporters
  • CPA relationships

I’m running out the door to go to the park with my kids; here is a summary of the main points of this podcast below.

Sorry so brief, but it’s Sunday and I have four kids under seven years old.

Google optimized content

As you can see there are a few search terms that are trending on Google. See the chart below for the term “Biden impact on economy.”

This term is at its highest possible interest point on Google. If you are producing content it is best to use Google trending terms to benefit from the traffic. Get Google to send people your way!

Source: Google Trends, 11/8/2020 at 11:30 AM EST

If you are on my membership, please see Video #22 for more Google optimization techniques.

Reporters

Financial advisors can use Response Videos and social media postings to capitalize on the traffic that analysts and reporters are giving the election results and the impact of Bidenomics. In the podcast I discuss the general approach you should take.

Members, see video 14 and vid 39 on the dashboard for the specific instructions on how to create response videos, talk to reporters and podcasters, etc.

CPAs

In this podcast I talk about how to approach CPAs and referral partners and be a resource to them. But you have to do this the right way. If you need the list of questions to ask a CPA that you are trying to create a relationship with, please send me a DM on LinkedIn.

That’s it! I’m off to the park.

To join membership and learn the techniques mentioned in this podcast please click here.

To sign up for my upcoming book and learn how to approach CPAs and reporters in a way that won’t make you look like the washing machine salesperson, click here.

In this blog I discuss financial advisor LinkedIn messages and sequences that will help you get new clients, prospects, meetings, and leads.

Sources

Davidson, Paul. 7 November, 2020. USA Today. Joe Biden economic plan: What Biden means for the economy, your finances and another COVID-19 stimulus package. Retrieved from
https://www.usatoday.com/story/money/2020/11/07/next-president-joe-biden-economy-growth-stimulus/6151943002/

Google trend report “Biden impact on economy”, October 8th, 2020 at 11:30 AM EST

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