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This video and blog talk about the financial advisor linkedin strategy for 2021 that you should follow if you are a financial advisor or financial planner and you want to get new clients from social media.

Vid 77: Financial Advisor LinkedIn Strategy for 2021

Financial advisors who want to get more social media visibility on their posts so they can possibly get new clients should follow this LinkedIn strategy for financial advisors in 2021. If you are a financial advisor or financial planner who is looking to reach new clients and get leads from LinkedIn in 2021, it is …

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Vid 72: Humble AF LinkedIn messages for financial advisors

Here are some low key and humble LinkedIn messages for financial advisors to use on LinkedIn when you reach out to someone who doesn’t know you well. Often a low key approach is best and that is because you can really freak people out by coming on too strong. They’ll worry that you are trying …

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Vid 75: Sequence to use on a Corporate Employee

Focusing on having a niche knowledge of one particular company’s benefits plan will allow you to develop a deeper knowledge and that can help differentiate your brand, make you perceived as having higher value, and set you apart from the other financial advisors. Many financial advisors are calling on the employees of a particular company. …

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Vid 74: Advanced messaging for business owner prospects

Business owners tend to be visible on social media and are great targets. Before you approach them, be sure to know everything about their company. Do a Google search, visit their website, check out the Twitter. Get obsessed; they will love it. Their company is often a source of pride to them and especially if …

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Vid 76: Rebuttals when you get a “no” or wishy-washy response

Financial advisors, as an industry, have made a terrible reputation for themselves with the population at large. When someone rejects you over LinkedIn, it’s safe to say that it probably has less to do with them not wanting to do business with you and more to do with them being annoyed at the constant barrage …

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Vid 70: Clever keyword research techniques

Finding the right keywords for your content takes patience and testing. In this video I explain a few ways for you to conduct keyword research using Google and YouTube. When you get your keywords, make sure that you write them in the title, the first paragraph, and the headings in your content. You should also …

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Vid 69: LinkedIn polls break the pattern!

LinkedIn polls are a way to engage your audience. It’s important to implement a pattern break every so often to catch your audience off guard. You’d be surprised at how well people respond to this. Use the video below to create a LinkedIn poll that challenges your audience to think about an aspect of their …

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Vid 68: Add some spice with featured posts!

The top of the LinkedIn page is very important in conveying your brand and attracting the viewer’s attention. At the very top you should pay attention to the headline, the about section, and headshot, and the banner photo. Don’t neglect to designate some posts as “featured” to liven up the page as well. Although located …

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