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Vid 42: Messaging Basics

Not everyone is going to respond to someone they meet on social media (and especially if you are a financial advisor!), but there are certain things you can do to increase the likelihood of getting a response. In our membership I have included several examples of messages you can use. Aside from taking advantage of […]

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Vid 41: High Empathy Messaging

When you connect with someone and you aren’t getting them to respond back after the initial connection, use higher empathy in your messaging. High empathy messaging tips: • Be blunt about why they may be hesitating to interact with you – you may as well if the others aren’t getting you anywhere. Some people will […]

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Vid 39: How to create a Response Video or Blog

The Response Posting, Video or Blog is a great way to get more visibility by capitalizing on an existing high traffic flow on social media. It is particular useful when you do not have a ton of momentum in your feed and are not getting a high amount of views. What is a Response Posting? […]

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Vid 38: Twitter Basics

In this video you will learn the basics of Twitter. Hashtags Makes it possible for others to easily find messages with a specific theme or content.Find influencers in a space you follow, and look at what hashtags they are using Lists Find certain people you want to follow that are tweeting out on a particular […]

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Vid 36: YouTube Secrets of the Rich and Famous

In this video you will learn the production basics to use when making a YouTube video, some ideas for the first videos you should make, and also a sample script you can use to make your videos. Please use this video when you are making your YouTube videos in order to optimize their performance, viewer […]

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Vid 37: Facebook Basics

There are several aspects of LinkedIn that apply to Facebook prospecting for financial advisors. Use the tagging function. On Facebook the words in the person’s ID are separated by periods instead of hyphens as is the protocol on LinkedIn. Facebook groups are very social. Talk and behave as a normal person not as a financial […]

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Vid 35: Running Your First Sponsored Ad Campaign

Here are some things to keep in mind when you are running a LinkedIn advertising campaign. You should keep in mind the following things about the budget, targeting, testing, and copy length. 1. Budget. Try an ad first with $25. Then change one variable and run another one for $25 and see if it does […]

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Vid 34: Transition Strat #5: Survey Request

Use a survey to engage people through LinkedIn messenger who are cold connections and have not yet responded to anything you have done. It may seem like a weird thing to do – to send a survey – but if you don’t find out what is on the person’s mind then chances are you are […]

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Vid 33: Transition Strat #4: The Nuisance Close

Use this when there is some kind of resistance but you don’t know what it is. Sometimes when you are talking to someone online, you get to a point where you get the feeling that they are playing games with you, either intentionally or unintentionally. If you don’t figure out what is going on in […]

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