Most of you are solo shops. But, if you run or are a part of a company with more than one person, here are some for optimizing employee participation on LinkedIn. Get everybody associated with the company page. See Vid 98 for info about how to create a great company page. You first create the […]
A “short” is a video, usually on social media platforms, under two minutes that is designed to “pop.” It’s kind of like a highlight reel. They are created to garner high emotional impact and lots of energy delivered in a condensed period of time. These videos are usually edited down from a longer video. So […]
If you are calling on corporate executives on LinkedIn: Pick 2-3 large companies within a 30 minute drive of your house. Learn the benefits at these companies. You may have to volunteer to do a couple of free 401k plan reviews. Create one posting a month about the most intriguing aspect of these benefit plans, […]
Question from a member, “I have less than 500 followers on LinkedIn. Should I get 500 just so my profile page says “500+ followers?“ While it’s important to grow your network on LinkedIn, “growth for growth’s sake” doesn’t make any sense. I’d rather see you have 30 connections if they are on the same mission […]
Doctors are super hard to meet over LinkedIn. I always try to persuade financial advisors to focus on other niches, but many of you are intent on working with doctors. So, here are my tips for how I would advise you to meet physicians over LinkedIn. Many of these tips apply to any niche you are targeting. Doctors […]
Here are some great examples of financial advisor posts. They don’t follow all the formatting rules per se (see Vid 79 for those rules, and also Vid 85 for more scripts). But they are still great, authentic and relevant. You should also check out these videos on the dashboard for more LinkedIn posting tips: Relevance […]
These messages weren’t included in the 47 Financial Advisor LinkedIn Messages ebook. I’ve tried out these messages and found that they are very effective if you are looking to build your LinkedIn community, build your List of 20, or just try to get your following to engage more with you online. Keep in mind that […]
No more sloppy company pages! Over and over, I keep seeing grayed out entries in the Experience field in the spot where you talk about what company you work for (or have worked for in the past) Pull up your LinkedIn page for a minute. Do you see the entry for your current company? What […]
Let’s start with the basics: what is a LinkedIn newsletter, and how do you create one? A LinkedIn newsletter is a long form article that is disseminated to a certain group of subscribers within your following. Those followers are then notified immediately that the newsletter is live. LinkedIn newsletters are the newest publishing tool. You […]
The biggest question I get on this membership is “What do I post about if I want to engage people?” The biggest problem I see is people spending a ton of time on content that just doesn’t click with people. If you want to maximize engagement it is a matter of relevance. Use these tests […]
