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Vid 101: Tips for building your following

Question from a member, “I have less than 500 followers on LinkedIn. Should I get 500 just so my profile page says “500+ followers?“ While it’s important to grow your network on LinkedIn, “growth for growth’s sake” doesn’t make any sense. I’d rather see you have 30 connections if they are on the same mission […]

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Vid 101: How to meet Doctors on LinkedIn

Doctors are super hard to meet over LinkedIn. I always try to persuade financial advisors to focus on other niches, but many of you are intent on working with doctors. So, here are my tips for how I would advise you to meet physicians over LinkedIn. Many of these tips apply to any niche you are targeting. Doctors […]

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Vid 99: New LinkedIn messages

These messages weren’t included in the 47 Financial Advisor LinkedIn Messages ebook. I’ve tried out these messages and found that they are very effective if you are looking to build your LinkedIn community, build your List of 20, or just try to get your following to engage more with you online. Keep in mind that […]

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Vid 98: Your LinkedIn company page

No more sloppy company pages! Over and over, I keep seeing grayed out entries in the Experience field in the spot where you talk about what company you work for (or have worked for in the past) Pull up your LinkedIn page for a minute. Do you see the entry for your current company? What […]

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Vid 97: LinkedIn newsletter

Let’s start with the basics: what is a LinkedIn newsletter, and how do you create one? A LinkedIn newsletter is a long form article that is disseminated to a certain group of subscribers within your following. Those followers are then notified immediately that the newsletter is live. LinkedIn newsletters are the newest publishing tool. You […]

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Vid 96: The LinkedIn Relevance Score

The biggest question I get on this membership is “What do I post about if I want to engage people?” The biggest problem I see is people spending a ton of time on content that just doesn’t click with people. If you want to maximize engagement it is a matter of relevance. Use these tests […]

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