In this video you will learn about the way to present your name on LinkedIn. Many financial advisors make the mistake of using their formal name because they want to appear more credible. This is really just doing yourself a disservice because then nobody is going to be able to find you if they search […]
Finding the right keywords for your content takes patience and testing. In this video I explain a few ways for you to conduct keyword research using Google and YouTube. When you get your keywords, make sure that you write them in the title, the first paragraph, and the headings in your content. You should also […]
LinkedIn polls are a way to engage your audience. It’s important to implement a pattern break every so often to catch your audience off guard. You’d be surprised at how well people respond to this. Use the video below to create a LinkedIn poll that challenges your audience to think about an aspect of their […]
The top of the LinkedIn page is very important in conveying your brand and attracting the viewer’s attention. At the very top you should pay attention to the headline, the about section, and headshot, and the banner photo. Don’t neglect to designate some posts as “featured” to liven up the page as well. Although located […]
This video talks about the “see more” function on social media and what financial advisors need to do so that their message doesn’t get cut off by it. On your LinkedIn profile and your LinkedIn posts, you will notice there is a phrase about three lines down that says “see more.” You want to make […]
In this video financial advisors will learn how to create a great selfie photo for social media. Selfie photos are great for thumbnails. People are way more likely to pay attention to your social media post if there is a selfie photo on it because people like looking at other people’s faces. The tips for […]
In this video you will learn the basics of what a lead magnet is for financial advisors, how to create a landing page to house the lead magnet, and how financial advisors can use lead magnets to develop their email contact list and get new prospects. It’s important for financial advisors to have a way […]
In this video you will learn about some advanced messaging techniques to use on social media. The key thing to remember is that the List of 20 is not static; it is dynamic. So if somebody does not respond after 3 messages, then you should get them off the list and get someone else on […]
Many of you have qualified prospects and COIs in your LinkedIn connection base; however it is hard to be aware of them because you’d have to search and scroll which can get overwhelming. Here is an easy way. The List of 20 is dynamic, not static. If somebody is not responding, get them off the […]
Posting something to LinkedIn is not as simple as it would seem. In this video you will learn the process for beautifying your LinkedIn postings to increase engagement. Here are the steps to take. Paste a link where it says “start a post.” The preview image should come up. After it does, you can go […]
