Category: LinkedIn postings

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Vid 82: Financial advisors need to vary their LinkedIn content by tone and format

I see you financial advisors all the time posting the same type and format of content over and over again. The audience is bored to death by this monotony. Financial advisors who want to optimize their performance with the audience should vary their LinkedIn content by 1) tone and 2) format.Here are some examples of […]

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Vid 78: The Slider/PDF upload posting

In this piece I discuss a valuable LinkedIn tip for financial advisors and financial planners – how to create a slider/PDF upload posting. This is very useful if you are trying to get information out to people in your news feed so you can attract new clients to your business as a financial advisor or […]

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Vid 77: Financial Advisor LinkedIn Strategy BASICS

Financial advisors who want to get more social media visibility on their posts so they can possibly get new clients should follow this LinkedIn strategy. How the business of LinkedIn works and how that impacts how they treat your posting Know the right time to post Understand the types of engagement that matter, and how […]

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Vid 73: Text only LinkedIn postings

Believe it or not you do not always have to use images or videos in your LinkedIn postings – and this video is going to show you a successful example of why not. There are certain instances in which it is perfectly fine to use a text only LinkedIn posting. The thing that it is […]

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Vid 70: Clever keyword research techniques

Finding the right keywords for your content takes patience and testing. In this video I explain a few ways for you to conduct keyword research using Google and YouTube.When you get your keywords, make sure that you write them in the title, the first paragraph, and the headings in your content. You should also try […]

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Vid 69: LinkedIn polls break the pattern!

LinkedIn polls are a way to engage your audience. It’s important to implement a pattern break every so often to catch your audience off guard. You’d be surprised at how well people respond to this.Use the video below to create a LinkedIn poll that challenges your audience to think about an aspect of their financial […]

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Vid 67: Above the Fold

This video talks about the “see more” function on social media and what financial advisors need to do so that their message doesn’t get cut off by it.On your LinkedIn profile and your LinkedIn posts, you will notice there is a phrase about three lines down that says “see more.” You want to make sure […]

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Vid 66: Selfie Basics for Financial Advisors

In this video financial advisors will learn how to create a great selfie photo for social media. Selfie photos are great for thumbnails. People are way more likely to pay attention to your social media post if there is a selfie photo on it because people like looking at other people’s faces.The tips for a […]

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