A “short” is a video, usually on social media platforms, under two minutes that is designed to “pop.” It’s kind of like a highlight reel. They are created to garner high emotional impact and lots of energy delivered in a condensed period of time.These videos are usually edited down from a longer video. So you […]
Here are some great examples of financial advisor posts. They don’t follow all the formatting rules per se (see Vid 79 for those rules, and also Vid 85 for more scripts). But they are still great, authentic and relevant.You should also check out these videos on the dashboard for more LinkedIn posting tips:Relevance ScoreLinkedIn posting […]
Let’s start with the basics: what is a LinkedIn newsletter, and how do you create one?A LinkedIn newsletter is a long form article that is disseminated to a certain group of subscribers within your following. Those followers are then notified immediately that the newsletter is live.LinkedIn newsletters are the newest publishing tool. You used to […]
The biggest question I get on this membership is “What do I post about if I want to engage people?” The biggest problem I see is people spending a ton of time on content that just doesn’t click with people.If you want to maximize engagement it is a matter of relevance. Use these tests below […]
Here are six tips about how to make charts and graphs for social media apps such as LinkedIn, Facebook, Instagram, and Twitter. This video features a membership webinar we did in July 2021 featuring Lance Roberts of Real Investment Advice. Lance has 38k followers on Twitter at the time of this video being made, and […]
The first line on LinkedIn, meaning the first line of your LinkedIn post or the first line of your LinkedIn message, is responsible for 99% of the success. If you aren’t doing well on LinkedIn, revisit your first lines because that is probably where the issue is. You need killer first lines in your posts […]
This blog/video talks about how to create a LinkedIn engagement pod. You want to get discussions going on your postings as much as possible, because that is the type of behavior that LinkedIn rewards. How you do that? There is a series of steps you need to follow, and they must be done with precision […]
I see a lot of financial advisors focusing their time on LinkedIn on the wrong thing, and the reason I know this is because I see how they are commenting on LinkedIn posts.Please bear in mind that the LinkedIn algorithm is remarkably skilled at sending you more content on the topics that you comment upon. […]
This blog provides some scripts you can follow when you post to LinkedIn. Remember, as expressed in Vid 82, you have to vary the type of content, and its format. Don’t post the same looking content each time. You can use these scripts as a template to guide you as you write your posts, but […]
I see you financial advisors all the time posting the same type and format of content over and over again. The audience is bored to death by this monotony. Financial advisors who want to optimize their performance with the audience should vary their LinkedIn content by 1) tone and 2) format.Here are some examples of […]
