Question from a subscriber: “I had a welcome video of me on my home page website for a year, but I just took it down. My prospects have slowed since I put it up last year. Tips on what to put in a video on a website?”
The sudden reduction in number of leads could be due to a number of factors beyond your control.
The Google algorithm is always changing, for example.
Yaesh?
However, there are certain things you can do to increase the chances of people watching the video and then clicking onto another page on the site.
Take these actions TODAY:
- It should be a “welcome video.”
- The thumbnail is the most important feature. It signals to the reader to click and watch the video. There should be a keyword in large, clear letters on the thumbnail, and a nice headshot. (Example below)
- No more than 45 seconds for the video. Say hello, state your name and your firm’s name, what your mission is, and who you work with. Period.
- Smile
- Lots of positive energy
- Caption the video (subtitles)
- Interesting background
- At the end of the video, direct the reader to a certain page on your site and explain why. “Next please visit the Teams page so you can meet those you’ll be working with.”
Yeah?
Yaaaaah.
BOOM – there you go, today’s marketing tip for ya!
-Sara G
If you are finding this newsletter valuable, please feel free to support its production by making a $20 contribution via this PayPal link or via Zelle to sara@saragrillo.com.
- I am an outsourced CMO for companies who need regular, full service marketing – blogging, social media posts, newsletters, etc.
- I am an hourly consultant for those who just need one-time or recurring guidance
- People hire me as a ghostwriter to write content for a project fee
- I have a social media training program
- I have a book about what to say on LinkedIn messenger
Just letting ya know, in case you need me at some point.
-Sara G
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