Question from a subscriber: “How do I convert a casual friend to a prospect without burning the relationship?”
The easiest thing – ask them if they want to receive your email newsletter.
- Make sure there is a logical reason why, other than so you can show them you are a financial advisor.
- The email newsletter had better be a wow, wow, super wow. See these tips.
Take this action TODAY:
Send your friend this email, once:
“I have a newsletter where I discuss retirement tips for miliary vets. Given your line of work, I thought I would ask if I can put you on the list?”
If they have no interest in ever doing business with you, they will simply ignore the email and you’ll know not to push it further.
Yeah?
Yaaaaah.
BOOM – there you go, today’s marketing tip for ya!
-Sara G
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Or if you want more…
- I am an outsourced CMO for companies who need regular, full service marketing – blogging, social media posts, newsletters, etc.
- I am an hourly consultant for those who just need one-time or recurring guidance
- People hire me as a ghostwriter to write content for a project fee
- I have a social media training program
- I have a book about what to say on LinkedIn messenger
Thanks for reading. See you in the next one!
-Sara G
