The fintechs just want your credit card…

Sign Up For Daily Newsletter: Receive one actionable marketing tip each DAY!

Stop wasting money on fancy “spaghetti tech”. The fintechs just want you financial advisors’ credit cards. Listen to Sara Grillo & Eric Negron on today’s Daily Truth Bomb as they break it all down!

In this podcast, you’ll learn:

1)How to ditch the overcomplicated workflows and embrace simple, effective processes. ??

2)Why free resources like YouTube can be your secret weapon for mastering any tech.

3)The $20 investment that could transform your financial advisor practice.

4) How to avoid getting locked into expensive, useless fintech contracts.

Transcript


Like early 40s types. Like, I think those financial advisors are probably a little bit better with the technology because they’ve had to because they’ve kind of grown up with it. 


I don’t know. Here’s the other thing that really, this is the one that makes it. That really cracks me up. 


Right. 


We’re going to pivot on this is workflows. Everybody’s talking about workflow this and workflow that and automation this. Please don’t buy all the high, make it easier. It’s as simple as create a simple task that explains what needs to be done. You could even insert one of these videos like we talked about in, right there with the link, and then literally you can replicate it every time. It’s the account opening process, the Roth contribution process, the send money to the client process, and who needs a 20 step workflow when you can literally give somebody the task and give them the video and be done with it. So I think advisors overcomplicate it, and there’s a lot of fintech companies coming into the space that are just milking advisors, selling them stuff, and it’s overkill. What do you think about that? 


What do you think about workflows and all this stuff? 


Yeah, I agree with you. I think it could be much simpler, but I think it’s probably that the advisors, a lot of times don’t even know the workflows, those, that have teams under them. And I think that you know what it is, too? I think they’re not standard workflows. Like, I know one guy that there was someone with him for 20 years, and she was doing postit notes like, he couldn’t even get her to use her computer. There’s a lot of technology fear. That’s what I think. 


Yeah, I think a lot of times advisors go out, they buy tech, spending thousands of dollars on this tech, and don’t even take any time to do training on the tech to understand its full capabilities. And they definitely don’t take it the next step, if they have a team and train them and then educate them about, like, hey, this is how we’re going to do this as an organization. They take what I refer to as the spaghetti approach to tech. I’m going to just get some and splatter some here and splatter some there. And I’m going to be honest with you. 


All these fintech companies that are coming into the advisor space, they are ready to lock you in with a three year contract and take your credit card to sell you a bunch of spaghetti tech that you have no idea whether or not there’s any sauce or meatballs in that bad boy. 


Yeah, I agree with you. I think from what I’ve seen, I mean, I focus on LinkedIn, and I just see that I would say less than half the people I deal with actually know how to use LinkedIn. 


Ain’t that the truth. 


But it’s just the idea of, I think, the novelty of it. But then I don’t know why there’s not a little bit more willingness. See, because then I think it just goes back to like, they’re already getting their 1%, it’s annuitized revenue stream that money is coming in and they don’t have to dance too much. So what do you mean? I got to learn this technology? What do you mean? I got to do this tutorial. Like, it would be the easiest thing in the world. Go to Google. Most of the support materials for these software programs are googleable. Yeah, we just made up a word. 


Yeah, I like it. Googleable. So words. We’ve been that googleable. Here’s the other thing. I think you said advisors are lazy. I’m going to tell you another one. A lot of advisors I know are cheap. They don’t want to spend money on themselves, their practice, their systems, their tech. Here is the most valuable $20. I think any advisor person anybody listens to this should spend. Spend $20 for a subscription to YouTube Premium. I cannot tell you how invaluable this is. You can literally go to YouTube University. I have whole playlists of watch later. And when you have premium, you can download and watch it off the Internet. So if you’re traveling, you can close the app and still listen to it like a podcast. It is a game changer. 


I can’t tell you how many YouTube videos I’ve watched to educate myself on tech that I have or tools that I have. I mean, even down to how the hell to use my gmail email better, and little hacks that I didn’t even know about. 


I’m always googling. I don’t know how Gmail works. I could do basic stuff, but then I had to change my name. That pops up when somebody gets an email from me, and I was like, lost. Because some of this stuff is not intuitive, right? 


100% agree with you. I mean, if you’re not using that as a technology and making that $20 a month investment, I don’t know what to tell you. You’re really doing yourself a disservice. You can literally make yourself more efficient make more money and create less stress for yourself with $20 a month? 


No, but they’re lazy. Like a lot of them. Don’t want to do that.

Any questions? Send 'em in!

RELATED POSTS

Marketing for financial advisors is soooo hard!
Financial Advisor Marketing

Marketing for financial advisors is hard!

With a little bit of creativity, which to be blunt is the last thing on any financial advisor’s mind given all the stress they’re under, you can refocus the lens through which the world sees you. Here are some market-beating social media strategies that are a core holding for all financial advisor and financial planner marketing portfolios.

Read More »