Question from a subscriber: “Should I start a podcast?”
There is no clearer way I can say this: HECK NO!
When starting a podcast is a bad idea
I’m going to be brutally honest with you.
- In addition to having to pay for hosting, editing, and production costs, podcasts are an enormous time commitment.
- If you do not already have a huge following, you will have to build one up. That itself is a gargantuan task.
- Financial content is dry and boring and the number of people who can make it exciting is probably 0.5%. It’s hard enough to do in written form.
Given that I write blogs mostly about marketing for financial advisors, I can say that for most of you it’s not a great idea because financial advisors generally are not great marketers. However here are the circumstances, whether you or a financial advisor or not, where it may make sense to start a podcast:
- You have a following already built up
- You have time to think of great ideas
- You want to prove a point or change something wrong with society, the world, etc.
- You don’t mind the stress of having to pay for the production of, or produce by yourself, the audio and related text files on a regular basis. It can get expensive quick!
- You like interviewing other people and are passionate about it
- You listen to podcasts yourself and feel personally inspired to join the ranks of great podcasters in history
If some or all of these apply to you, then it may in fact make sense to do this.
If you opt out of starting a podcast, do this instead
Get a really solid “talk” on one particular idea, and then go get a bunch of speaking appearances on other people’s podcasts. Ideally, podcast that your target prospects listen to. This is what I personally believe that most people should do. There are too many podcasts are not enough great podcast interviews. I’d focus more on being the top podcast guest in your industry so that everyone wants to interview you.
Did I help ya at all?
Alright that’s all for now. I hope this analysis of whether or not to start a podcast was helpful.
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Or if you want more…
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You could also consider this LinkedIn training program which teaches financial advisors how to get new clients and leads from LinkedIn.
Thanks for reading. See you in the next one!
-Sara G
