Low cost financial advisors who WON’T cost you a bloody fortune!

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Although the cost of financial advice has come done somewhat from past years, investment management and financial planning are still ludicrously expensive. For many people, the high cost of financial advice makes it non-accessible. Tides are changing! I’m pleased to present you with a list of low cost financial advisors!

Can I get a whoo hoo on that?

For those of you new to my blog, my name is Sara G. I’m a CFA® charterholder and financial advisor marketing consultant.

Sara Grillo, CFA is a highly fun and slightly crazy marketing consultant based in NYC.
I am an irreverent and fun marketing consultant for financial advisors.

But before we get to the low fee financial advisor list…

Look, there are alot of schmucks out there hawking crap products disguised as financial advice.

Don’t be fooled!

Please subscribe to my newsletter to receive updates that raise awareness of consumer financial issues. It will teach you how to avoid shenanigans, crap products, and other scummy practices that are unfortunately common in financial advice.

I wrote a bunch of consumer advocacy blogs here to protect people from all the BS.

Also, please understand that this is not an endorsement of any particular company. Please conduct your own due diligence and come to your own decision. Also, I am under no obligation to update this list and the conditions of service offered by these firms may change over time without being reflected here. I have no formalized business relationship with any of the firms listed on this low fee financial advisor list.

And now let’s get on with it!

List of low cost financial advisors

In no particular order…

Abundo Wealth

Abundo provides flat fee financial planning. From the company’s website, as of January 5th, 2024:

$499 start up

$189 per month

This includes unlimited financial guidance for all of life’s adventures including all meetings, texts, e-mails, and calls.

Evanson Asset Management

From the company’s ADV Part 2 brochure, as of May 16th, 2022:

Fees are set as a fixed annual fee, paid quarterly, and based approximately on the total time required to
service an account yearly. These typically run between $625 per quarter, or $2,500 per year, to $2,000 per quarter, or $8,000 per year, but may be more if complex multiple or very large accounts are involved.

From the company’s website, “Overall, our average annual client fee is 0.08%, below one-tenth of one percent annually.” They base their fee on the estimated amount of time they’ll need to service your account. Services provided include investment management and financial planning. They recommend a $500,000 account minimum.

One Day in July

Fee-only fiduciary financial advisors

Total Assets Under ManagementAnnual Advisory Fee
$0 – $500,0000.75% for assets in this level
$500,001 – $2,100,0000.50% for assets in this level
$2,100,001 – $20,000,0000.25% for assets in this level
$20,000,001 – $100,000,0000.125% for assets in this level

Retirement Portfolio Partners

This is a flat fee advisor. They charge $5,100 annually, or $425 per month.

It is important to note that this would only be a low cost option for larger portfolios. When a client has $1,000,000 in assets to manage, a fee of $5,100 annually would be 0.51% of their assets. This is lower than the industry norm.

But, let’s say you had a much smaller portfolio. If you had, for example, $500,000, this $5,100 flat fee would be an annualized rate of 1.02% of your total assets. Retirement Portfolio Partners gives clients with smaller portfolios the option to pay 1% of their portfolio value, and usually by “smaller portfolio” they mean $500,000 or less. The 1% figure is around what the industry standard fee is, so for a smaller portfolio, this would not be classified as low cost financial advice.

This would potentially be a good, low cost financial advisor for someone with about $1MM or more of assets, but for a smaller portfolio it is not such a bargain.

Sensible Portfolios

Financial plans are $1,000 for initial plan and negotiated fee for subsequent updates.

Investment management fees, as per the company’s ADV as of May 17th, 2022, are as follows:

Assets Under ManagementAnnual Fee (%)
Less than $299,999.990.43%
$300,000 to $999,999.990.35%
$1,000,000.00 to $1,999,999.990.30%
$2,000,000 and above$6,000.00 fixed annual fee

Solarbeam Capital

Charges a yearly fee of $500 plus 0.25% of the assets for portfolio management, consulting, and financial planning services.

Why I put together this list of low cost financial advisors

I compiled this list of low cost financial advisors because I want to be an advocate for the consumer.

Simply put, paying low financial advisor fees allows you to keep more of your hard-earned money! The impact of fees charged over time can be pretty significant.

Alot of financial advisors are grossly overcharging clients and not doing much more than parking their money in a few ETFs and doing an annual performance review. If that is the case, it’s probably not worth paying 1% of your wealth. So it’s not as much about the fee being charged as what you are getting for it.

When I put this low fee financial advisor list together, I reviewed the company’s website and Form ADV Part 2. There is nothing to say this was a complete review; it was a very cursory analysis. Please conduct your own research if you are searching for a financial advisor.

What fee should you pay for financial advice?

A low, fair, conflict-minimized, clearly disclosed fee.


What qualifies as a low financial advisor fee?

By that I mean, 0.50% of your wealth annually, or less. So if you have $1,000,000, no more than about $5,000. That’s my view of what a low fee financial advisor is.

Although in certain cases, a higher fee may be warranted. Do you get what you pay for?


Sometimes not.

You really have to look hard and ask the right questions – the hard questions – to find out if the fee is worth it.

Are high fee advisors ever worth it?

To be fair, I wouldn’t want to say that low cost financial advice is the way to go 100% of the time.

Some financial advisors are charging a very high fee (1% or more) and providing great service. However, you have to really be sure that it’s worth it. If you have complex needs (not juuuust that they convince you of this, which they will try to do, but that really do command a great deal of their time and attention).

You may have complex needs in the case that you, for example:

  • Have a special needs child, for example, who requires your financial advisor to spend countless hours working with your estate attorney. Or if you have complicated estate issues for other reasons…
  • If you are selling a business.
  • If you have a large concentrated position that it takes a ton of time to unwind in a tax-aware manner
  • If you have are an executive with stock options that come with complicated terms, etc.
  • If you just plain old demand alot of time from your advisor because you demand alot of time

Here’s where consumers get a bit fleeced by financial advisors.

Often there is a lack of transparency about what they are really doing behind the scenes. Are you just taking their word for it? Do you understand completely what they are doing in all aspects? It’s important, because without demanding complete and total clarity about what the advisor is doing for you, it’s easy to be misled into thinking that they’re doing alot more than what they really are.

And they’ll often lead you to believe you have complicated needs, when in fact you don’t. Get an honest opinion and if you have doubts, keep asking other advisors, and know how to find a good financial advisor before you talk to anyone.

How to find a good financial advisor

A friend of ours, WE family offices, wrote a paper on how to tell one financial advisor from the next. We hope you’ll read it and learn how to cut through the clutter!

Also, here are some tips about how to check out a financial advisor’s Form ADV – which you should do! You need to understand an advisor’s business model and regulatory history to avoid doing business with a scoundrel.

Some general tips for finding a financial advisor you can trust:

  • Clear, transparent pricing that you can understand
  • Clean regulatory history – no history of disclosures. Check their ADV (as we explain in video above)
  • Minimal use of complex, high fee products such as direct indexing, ESG funds, etc.
  • Asks insightful questions that indicate a genuine care for you and regard for your needs instead of sales pitching
  • Is obligated to act in your best interests 100% of the time – not just sometimes
  • Can clearly describe a thorough process for servicing you that does not solely involve products
  • Provides an overall plan for your entire financial life, not just your money
  • Thinks long term strategically and short term tactically
  • States fees and services clearly on website and other marketing materials where needed
  • Responsive to your questions /does not refuse to answer any of your questions for any reason
  • Demonstrates fairness, logic, transparency, clarity, and advocacy for the consumer in their demeanor
  • Does not make promissory statements that seem too good to be true or groundless
  • Does not brag about placement on top advisor lists (which are all BS) or other accoldates

You can potentially find high quality advisors through resources such as the following:


Institute for the Fiduciary Standard

Flat fee advisor list

Advice only advisor list

Hourly planner list

Simplicity and transparency are NOT optional – demand it now!

If you don’t understand how you are being charged, demand this information and ask questions until you get it completely. Consumers have a right to total transparency – and anyone who holds it back from you is NOT worth your business!!!!

Demand clarity and transparency!

If you don’t understand each and every aspect of how the financial advisor is servicing your account, demand this information and ask questions until you get it completely.

You have a right to do this! It’s your money. If they get annoyed at your questions run in the other direction.

And by the way, be wary of anyone who does not state their fees on their website clearly in a way that is accessible and easy to understand. Advisors who don’t take the time to present their fees this way aren’t transparent!

AUM fees can be kinda tricky – demand hard dollars

Wall Street came up with the convention of the AUM fee – charging you a fee based on the amount of assets they manage for you. Usually financial advisors charge around 1%.

See, here’s the thing about that.

It seems so small. 1% of my assets, you say, that doesn’t sound like alot! However when you compute the hard dollar fee, it sounds like much more.

Wall Street is very good at taking advantage of people who either aren’t good at math or don’t like doing it, which is why the AUM model has persisted over time. There’s nothing wrong with charging AUM fees, but in my view, it’s not the most straightforward pricing method until you get the hard dollar amount.

Demand transparency.

Here are some alternatives.

Flat fee financial advisors

Flat fee advisors charge one hard dollar fee that is clearly stated. They may be low fee financial advisors, but that’s not for certain.

A flat fee advisor’s fee may be empirically higher than what you would pay an AUM advisor. A high flat fee, as a percentage of assets, may exceed the 1% of AUM fee that is the industry norm. It varies case by case as to whether or not a flat fee advisors is actually a low fee advisor. However flat fee advisors are presenting their fees in an inherently more transparent way because they are presenting an actual dollar amount.

Hourly financial planners

Hourly advisors provide financial advice for a set hourly rate. Many hourly financial planners provide services to do-it-yourself clients who require a few hours of analytical guidance and recommendations that they implement on their own.

Advice only planners

Advice-only financial planning is fee-only comprehensive financial planning without the expectation or even the option to manage any client investments. Financial planning is offered as a stand-alone product; it is the only thing that an advice-only financial planner does. 

What kind of fee should my financial advisor charge?

There’s no way to say what kind of fee a financial advisor should charge you – AUM, flat, advice only, or hourly – because it depends on your specific situation.

However, whatever fee they charge, there should be total transparency, and the fee should be as low as possible.

Now, there’s nothing to say that someone who charges a flat or hourly fee will be doing you right. The value must be there. But flat and hourly fee advisors do tend to be more transparent empirically. There may be other fees that come along with the package – fees for the underlying investments, custodial fees, transaction costs, and all sorts of other miscellaneous expenses.

Pay attention, get it in writing, and do the math for yourself. Don’t rely on their calculations – always do your own.

Concluding thoughts on low cost financial advisors

Let me leave you with this:


If you have any questions as you search for a financial advisors, send me a note. I am sick of consumers getting a raw deal and would be happy to hear your questions.


I have a newsletter entirely devoted to advocacy for the consumer. The goal is to educate people so they can steer clear of the traps the financial services industry sets for them. Please subscribe to my newsletter to receive these updates so you can avoid being taken advantage of by shenanigans.

These are topics I’ve written about in the past:

Here are some examples of things Ethical Financial Advisors do

Direct indexing sucks

Top advisor lists are bullcrap

How to read an ADV


I can’t say it enough – you have to do your own research. This is not an endorsement of anyone mentioned here, and situations could change and not be reflected here in this blog. Also, there is selection bias inherent in this list. I did not interview all the hundreds of thousands of advisors out there, I conducted research using Google, consulted with my network, and posted on social media. So this is limited to what I had access to given my resources. Again, conduct your own research; this list of low fee advisors is intended to be a starting point but by no means is it exhaustive or conclusive.

Be safe!

-Sara G


Grillo Investment Management, LLC does not guarantee any specific level of performance, the success of any strategy that Grillo Investment Management, LLC may use or mention in any of its content, or the success of any program it may mention in any of its content. Grillo Investment Management, LLC will strive to maintain current information however it may become out of date. Grillo Investment Management, LLC is under no obligation to advise users of subsequent changes to statements or information contained herein. This information is general in nature; for specific advice applicable to your current situation please contact a consultant or advisor. I want to be clear that nothing in this podcast or blog can be interpreted as an investment recommendation of any type, or an endorsement of any particular person or their services. The opinions expressed herein do not necessarily represent the views of Sara Grillo or Grillo Investment Management, LLC. Also, nothing in this podcast or blog can be interpreted as legal or compliance advice. For advise on such matters, contact a legal or compliance advisor. Any similarities to persons deceased or alive are entirely coincidental.

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