Building a Luxury Brand (like the Ritz-Carlton)

Sign Up For Daily Newsletter: Receive one actionable marketing tip each DAY!

Podcast: Play in new window | Download

Subscribe: Email | RSS

In this episode we welcome Sebastian Dovey who fills us in on what wealthy people want in a luxury brand. Seb was co-founder and managing director of Scorpio Partnership, a wealth management consultancy that conducts research on the global wealth industry. He was sooooo successful at it at the company was acquired by, AON in 2014. Currently, Seb is involved in numerous organizations at a board level.

We’ll discuss:

  • What does luxury mean? How is a luxury brand defined?
  • How are luxury brand able to personalize their offerings so deeply?
  • How do luxury brands connect with their consumers digitally? Is wealth management ahead or behind in this realm?
  • We aren’t making Rolex watches. How do you scale a luxury brand like a wealth management firm?

Music is Arp Bounce by Geographer

Any questions? Send 'em in!

RELATED POSTS

Sara Grillo - Messy Paint - Marketing Strategy
Financial Advisor Marketing

From Chaotic Picasso to Marketing Masterpiece

His works were beautiful collages, so powerful that they brought to life an entire genre, a new idea that hadn’t existed in the world as a real concept until he made it so. While Picasso didn’t attend marketing conferences with titles such as “Brand Ambassador” on his name tag, we can all take a lesson from his success in marketing his product.

Read More »
May 22, 2017
Marketing for financial advisors is soooo hard!
Financial Advisor Marketing

Marketing for financial advisors is hard!

With a little bit of creativity, which to be blunt is the last thing on any financial advisor’s mind given all the stress they’re under, you can refocus the lens through which the world sees you. Here are some market-beating social media strategies that are a core holding for all financial advisor and financial planner marketing portfolios.

Read More »
May 19, 2017

Are you sick of the BS yet?

Sign Up For My Daily Newsletter: One Actionable Marketing Tip A Day Emailed To You

Contact Me

Linkedin Twitter Youtube
Become A Member

Privacy and Terms | View Products | View Cart