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Bill Bengen’s 4% Rule was a revolutionary insight that changed the way portfolios are managed. To this day his thinking governs modern money management. I was honored to speak with Bill about what it took to generate that level of game-changing insight and how financial advisors who wish to set their brands apart may do the same.
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Take this quick 8 question Sara Purple Survey to get a good honest look at whether or not your online brand is strong enough to break down walls.
This article will discuss the three critical areas of your brand that you can customize for higher online conversions from your social media.
His works were beautiful collages, so powerful that they brought to life an entire genre, a new idea that hadn’t existed in the world as a real concept until he made it so. While Picasso didn’t attend marketing conferences with titles such as “Brand Ambassador” on his name tag, we can all take a lesson from his success in marketing his product.
With a little bit of creativity, which to be blunt is the last thing on any financial advisor’s mind given all the stress they’re under, you can refocus the lens through which the world sees you. Here are some market-beating social media strategies that are a core holding for all financial advisor and financial planner marketing portfolios.
The truth is that strong brands sell themselves and weak brands fail to overcome barriers to growth. Most small and midsize business brands fall short in the following three ways.
