This article will discuss the financial advisor branding obstacles that many face and reveal examples of some great brands who are overcoming them using social media video marketing.
How do you bring back the phoenix from the ashes? First I'll explain the major reasons that prospects go cold and then I'll cover what financial advisors can do to warm them back up.
Branding is probably the most misunderstood aspect of financial advisor marketing. This blog will discuss the elements of poor financial advisor branding (what I call “anti-branding”) that are commonly seen throughout the industry.
If you want to open the floodgates so the sales rain down, here are the five blogging hacks I’ve found that have worked best for getting me and my clients the online attention we want.
Appearing as a guest writer on someone else’s blog wasn’t something I took that seriously until a recent successful guest posting blew up my business. Here are the steps I took to get surprisingly viral results.
Finance is perceived as the driest and most boring industry on the face of the earth. So it’s no surprise that financial advisors whine about their failure to get anyone’s attention on social media. Yet this creates an amazing opportunity for the wise ones. Advisors who present themselves differently, even slightly, will succeed at getting... Continue Reading →
I see social media hitting a corner, and I’m pretty unique in my vision because no other marketers seem to be saying the same thing.
Traditional seminars are bound for extinction because on-line technology gives advisors a better option to present to prospects.