How to be an Online Player not a Spectator

Here’s how I feel most marketing consultants are failing to perform -- they see their roles as players who are responsible for the day to day mechanical tasks rather than coaches responsible for the overall execution of the strategy resulting in a long term win.

USING ALL CAPS IS OVERKILL.

When we read a written word, it activates a voice that speaks the word within the reader's head. The way that text is formatted can often influence the tone. The mistakes I'm going to describe below are ones I see almost every day.

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