Here’s how I feel most marketing consultants are failing to perform -- they see their roles as players who are responsible for the day to day mechanical tasks rather than coaches responsible for the overall execution of the strategy resulting in a long term win.
The truth is that strong brands sell themselves and weak brands fail to overcome barriers to growth. Most small and midsize business brands fall short in the following three ways.
Social media video marketing is the wave of the future and the best way to engage an audience online. If you're currently not using video marketing in your social media strategy, read this article to find out how to overcome the obstacles.
When we read a written word, it activates a voice that speaks the word within the reader's head. The way that text is formatted can often influence the tone. The mistakes I'm going to describe below are ones I see almost every day.
Most people would sum up their LinkedIn experience this way. You’re getting plenty of attention, but none from the buyers of your product or service. If this is you, here is the reason why.