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Vid 92: LinkedIn weekly work schedule
Use this LinkedIn weekly work schedule if you are having trouble getting your LinkedIn work organized for the week. Alot of financial advisors find it really hard to find time to be on LinkedIn given the demands of your job. Never fear, Sara G is here! The good thing is that quality and consistency matter …
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Vid 91: The first line on LinkedIn means everything
The first line on LinkedIn, meaning the first line of your LinkedIn post or the first line of your LinkedIn message, is responsible for 99% of the success. If you aren’t doing well on LinkedIn, revisit your first lines because that is probably where the issue is. You need killer first lines in your posts …
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Vid 90: How to create a LinkedIn engagement pod
This blog/video talks about how to create a LinkedIn engagement pod. You want to get discussions going on your postings as much as possible, because that is the type of behavior that LinkedIn rewards. How you do that? There is a series of steps you need to follow, and they must be done with precision …
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Vid 89: Pre-meeting questionnaire scripts to send to clients
When you set up a meeting with a cold prospect, someone who was referred to you, or even a center of influence, it’s a good idea to send them some questions to answer prior to the meeting. Sending out a questionnaire prior to a meeting accomplishes a few very important things. It reflects a degree …
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Vid 88: How financial advisors can get referrals from clients using LinkedIn
In this video I talk about the process of nurturing relationships with the active connections of your clients on LinkedIn to eventually lead to new clients. The question of how financial advisors can get referrals from clients using LinkedIn is a bit of a misnomer. The techniques in this blog aren’t to get a “referral” …
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Vid 87: Commenting on LinkedIn posts strategically
I see a lot of financial advisors focusing their time on LinkedIn on the wrong thing, and the reason I know this is because I see how they are commenting on LinkedIn posts. Please bear in mind that the LinkedIn algorithm is remarkably skilled at sending you more content on the topics that you comment …
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Vid 86: How to ask for a Client Testimonial the right way
In December 2020, the SEC ruled to allow financial advisors to use testimonials. Here is the ruling. First of all, I want to say this is not legal or compliance advice. Although I have read that May 4th, 2021 is the go live date, I have no idea when this rule will be put into …
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Vid 85: More LinkedIn posting scripts
This blog provides some scripts you can follow when you post to LinkedIn. Remember, as expressed in Vid 82, you have to vary the type of content, and its format. Don’t post the same looking content each time. You can use these scripts as a template to guide you as you write your posts, but …
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Vid 84: Kick those deadbeat COI’s to the curb – and do this instead!
If your CPAs, attorneys, etc, aren’t on LinkedIn, you’re missing out on a great opportunity to gain exposure to their networks. So kick those deadbeat financial advisors COI’s to the curb and let’s get going on a better strategy of finding COI’s who are cool, do care about you, and WILL reciprocate business! I’m going …
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Vid 83: Meeting Business owners on LinkedIn
Business owner is not a niche “Business owner” is not a niche. Some are self employed with no employees, some are employers who have staff, some have big teams, some have small teams. Some are solopreneurs, others have partners or are a family business. See? Appreciate the diversity and don’t go out there with some …
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Vid 82: Financial advisors need to vary their LinkedIn content by tone and format
I see you financial advisors all the time posting the same type and format of content over and over again. The audience is bored to death by this monotony. Financial advisors who want to optimize their performance with the audience should vary their LinkedIn content by 1) tone and 2) format. Here are some examples …
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Vid 81: Get a rocking financial advisor LinkedIn title
In this video I show two examples of good financial advisor LinkedIn titles. Having a good financial advisor LinkedIn title is important because it adds power to your LinkedIn page. It will help you set yourself apart, have a stronger brand, and attract more attention. Don’t use the same boring old cliches like “Helping my …
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