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Vid 97: LinkedIn newsletter
Let’s start with the basics: what is a LinkedIn newsletter, and how do you create one? A LinkedIn newsletter is a long form article that is disseminated to a certain group of subscribers within your following. Those followers are then notified immediately that the newsletter is live. LinkedIn newsletters are the newest publishing tool. You …
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Vid 96: The LinkedIn Relevance Score
The biggest question I get on this membership is “What do I post about if I want to engage people?” The biggest problem I see is people spending a ton of time on content that just doesn’t click with people. If you want to maximize engagement it is a matter of relevance. Use these tests …
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Vid 95: If you are getting stuck try these LinkedIn transition messages
LinkedIn transition messages are the most important part of any conversation you are having with a prospect online. The most common question that I get is, “How do I get a meeting with someone after I connect with them? I feel like I’m making small talk and then the conversation stops.” Or “I have buddies …
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Vid 94: 3 part template series (send to prospects prior to first meeting)
Remember if you want to set yourself apart, you have to swing the ax harder than the next person. Show the prospect you are more organized and thoughtful by using this template series below. Here is what to do after a prospect agrees to meet. Don’t just agree to meet with them the next day. …
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Vid 93: How to make charts and graphs for social media apps
Here are six tips about how to make charts and graphs for social media apps such as LinkedIn, Facebook, Instagram, and Twitter. This video features a membership webinar we did in July 2021 featuring Lance Roberts of Real Investment Advice. Lance has 38k followers on Twitter at the time of this video being made, and …
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Vid 92: LinkedIn weekly work schedule
Use this LinkedIn weekly work schedule if you are having trouble getting your LinkedIn work organized for the week. Alot of financial advisors find it really hard to find time to be on LinkedIn given the demands of your job. Never fear, Sara G is here! The good thing is that quality and consistency matter …
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Vid 91: The first line on LinkedIn means everything
The first line on LinkedIn, meaning the first line of your LinkedIn post or the first line of your LinkedIn message, is responsible for 99% of the success. If you aren’t doing well on LinkedIn, revisit your first lines because that is probably where the issue is. You need killer first lines in your posts …
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Vid 90: How to create a LinkedIn engagement pod
This blog/video talks about how to create a LinkedIn engagement pod. You want to get discussions going on your postings as much as possible, because that is the type of behavior that LinkedIn rewards. How you do that? There is a series of steps you need to follow, and they must be done with precision …
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Vid 89: Pre-meeting questionnaire scripts to send to clients
When you set up a meeting with a cold prospect, someone who was referred to you, or even a center of influence, it’s a good idea to send them some questions to answer prior to the meeting. Sending out a questionnaire prior to a meeting accomplishes a few very important things. It reflects a degree …
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Vid 88: How financial advisors can get referrals from clients using LinkedIn
In this video I talk about the process of nurturing relationships with the active connections of your clients on LinkedIn to eventually lead to new clients. The question of how financial advisors can get referrals from clients using LinkedIn is a bit of a misnomer. The techniques in this blog aren’t to get a “referral” …
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Vid 87: Commenting on LinkedIn posts strategically
I see a lot of financial advisors focusing their time on LinkedIn on the wrong thing, and the reason I know this is because I see how they are commenting on LinkedIn posts. Please bear in mind that the LinkedIn algorithm is remarkably skilled at sending you more content on the topics that you comment …
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Vid 85: More LinkedIn posting scripts
This blog provides some scripts you can follow when you post to LinkedIn. Remember, as expressed in Vid 82, you have to vary the type of content, and its format. Don’t post the same looking content each time. You can use these scripts as a template to guide you as you write your posts, but …
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