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Vid 82: Financial advisors need to vary their LinkedIn content by tone and format
I see you financial advisors all the time posting the same type and format of content over and over again. The audience is bored to death by this monotony. Financial advisors who want to optimize their performance with the audience should vary their LinkedIn content by 1) tone and 2) format. Here are some examples …
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Vid 81: Get a rocking financial advisor LinkedIn title
In this video I show two examples of good financial advisor LinkedIn titles. Having a good financial advisor LinkedIn title is important because it adds power to your LinkedIn page. It will help you set yourself apart, have a stronger brand, and attract more attention. Don’t use the same boring old cliches like “Helping my …
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Vid 80: Initial engagement is #1 factor in your success on LinkedIn
I was recently notified that two of my posts were LinkedIn one percenters. The engagement wasn’t crazy high or anything but still it was good enough to beat 99% of people on LinkedIn. From this I learned a very important lesson about how to get more views on your content on LinkedIn and it is …
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Vid 79: LinkedIn posting scripts for financial advisors in 2021 (+ examples)
In this video and blog, I am going to discuss two LinkedIn posting scripts for financial advisors. Are you not sure what to say on LinkedIn if you want your post to get good views? There are certain things you can do if your goal is to optimize the performance of your LinkedIn posts in …
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Vid 78: Financial advisor LinkedIn tip – the PDF upload posting
In this piece I discuss a valuable LinkedIn tip for financial advisors and financial planners – how to create a PDF upload posting. This is very useful if you are trying to get information out to people in your news feed so you can attract new clients to your business as a financial advisor or …
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Vid 77: Financial Advisor LinkedIn Strategy for 2021
Financial advisors who want to get more social media visibility on their posts so they can possibly get new clients should follow this LinkedIn strategy for financial advisors in 2021. If you are a financial advisor or financial planner who is looking to reach new clients and get leads from LinkedIn in 2021, it is …
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Vid 73: Text only LinkedIn postings
Believe it or not you do not always have to use images or videos in your LinkedIn postings – and this video is going to show you a successful example of why not. There are certain instances in which it is perfectly fine to use a text only LinkedIn posting. The thing that it is …
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Vid 72: Humble AF LinkedIn messages for financial advisors
Here are some low key and humble LinkedIn messages for financial advisors to use on LinkedIn when you reach out to someone who doesn’t know you well. Often a low key approach is best and that is because you can really freak people out by coming on too strong. They’ll worry that you are trying …
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Vid 75: Sequence to use on a Corporate Employee
Focusing on having a niche knowledge of one particular company’s benefits plan will allow you to develop a deeper knowledge and that can help differentiate your brand, make you perceived as having higher value, and set you apart from the other financial advisors. Many financial advisors are calling on the employees of a particular company. …
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Vid 74: Advanced messaging for business owner prospects
Business owners tend to be visible on social media and are great targets. Before you approach them, be sure to know everything about their company. Do a Google search, visit their website, check out the Twitter. Get obsessed; they will love it. Their company is often a source of pride to them and especially if …
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Vid 76: Rebuttals when you get a “no” or wishy-washy response
Financial advisors, as an industry, have made a terrible reputation for themselves with the population at large. When someone rejects you over LinkedIn, it’s safe to say that it probably has less to do with them not wanting to do business with you and more to do with them being annoyed at the constant barrage …
Vid 76: Rebuttals when you get a “no” or wishy-washy response Read More »
Vid 71: Your LinkedIn Name
In this video you will learn about the way to present your name on LinkedIn. Many financial advisors make the mistake of using their formal name because they want to appear more credible. This is really just doing yourself a disservice because then nobody is going to be able to find you if they search …
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