Author: saragrillo

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Vid 70: Clever keyword research techniques

Finding the right keywords for your content takes patience and testing. In this video I explain a few ways for you to conduct keyword research using Google and YouTube. When you get your keywords, make sure that you write them in the title, the first paragraph, and the headings in your content. You should also […]

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Vid 69: LinkedIn polls break the pattern!

LinkedIn polls are a way to engage your audience. Itโ€™s important to implement a pattern break every so often to catch your audience off guard. Youโ€™d be surprised at how well people respond to this. Use the video below to create a LinkedIn poll that challenges your audience to think about an aspect of their […]

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Vid 68: Add some spice with featured posts!

The top of the LinkedIn page is very important in conveying your brand and attracting the viewerโ€™s attention. At the very top you should pay attention to the headline, the about section, and headshot, and the banner photo. Donโ€™t neglect to designate some posts as โ€œfeaturedโ€ to liven up the page as well. Although located […]

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Vid 67: Above the Fold

This video talks about the โ€œsee moreโ€ function on social media and what financial advisors need to do so that their message doesnโ€™t get cut off by it. On your LinkedIn profile and your LinkedIn posts, you will notice there is a phrase about three lines down that says โ€œsee more.โ€ You want to make […]

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Vid 66: Selfie Basics for Financial Advisors

In this video financial advisors will learn how to create a great selfie photo for social media. Selfie photos are great for thumbnails. People are way more likely to pay attention to your social media post if there is a selfie photo on it because people like looking at other peopleโ€™s faces. The tips for […]

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