Episode 2: What To Do If Your Social Media Stinks
Most financial advisors are skeptical that social media can effectively drive leads.
Most financial advisors are skeptical that social media can effectively drive leads.
99% of financial advisor marketing is generic, full of clichรฉs and jargon.
Swearing is a big no-no for advisors to do in front of clients, but if done correctly (and thatโs a big โifโ), swearing can set you apart from other brands that may not have the courage to be so raw. Just as the famous financial disclaimer goes: higher risk, higher potential reward.
Iโve talked before about how instead of being shrouded and veiled, advisors should come across in a more human and relatable way with clients and prospects. But how raw can get you before you step over the line –is it okay to cry in front of clients? Sometimes the authenticity can say more about your authenticity than any marketing pitch.
For financial advisors, getting leads is a brutal task so make it