Join membership for exclusive training on financial advisor lead generation!

Join Now
Posted on

Introducing the Two Sentence Rule. Cut!

The future of financial advisor communication is brief, and it is digital. Are financial advisors really prepared for this?

I’m inventing a new way of communicating, for financial advisors and the world at large. It’s called the Two Sentence Rule. This is useful on social media, websites, and in any application using a messenger function (Facebook, LinkedIn, Slack, Yammer).

Although it may seem simple, most people aren’t able to get their point across in 2 sentences. Try it once and you’ll see what I mean.

This talk will teach people:

  • Why this is the new way of communicating in years to come
  • The process for distilling any thought down into 2 sentences
  • Examples of how to apply the 2 sentence rule to the websites of members in the audience – LIVE example
  • How to create a stunning 2 sentence LinkedIn or Facebook messages that will engage new prospects – LIVE example
  • Why a 2 sentence elevator pitch is better
  • The 3 different formats for a 2 sentence elevator pitch
  • 2 sentence voicemail examples – LIVE example
  • How to apply the 2 sentence rule to your LinkedIn, Facebook, or company page on social media

I make it a point not to be talking at people but rather with them. My goal is to be dramatically different from other speakers. What makes my talk dramatically different?

  • Before the talk, I poll the audience ahead of time to get a sense of what is on their minds and what questions they want me to answer.
  • I stop and review every 10 minutes because (let’s be honest) – most people aren’t going to pay attention after 7 minutes.  I design my talks to support the retention of information.
  • I talk for a total of 30 minutes throughout the allotted time. The rest of the time is spent answering questions, roleplays, or other methods of having audience members participate actively.
  • I send participants home with a short list of takeaways to jog their memory.
  • I give the audience a quiz at the end. This is to promote retention, outline the key points, and correct any misunderstandings.
  • I use humor to connect with people.

Cost is $5,000 plus travel,  hotel, and meal reimbursement.

Message me here to set up this talk at your company.

Hire Me

To Speak At Your Next Event

Contact Me
%d bloggers like this: