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Down with Death by Scrolling: Introducing the Two Sentence Rule!

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Down with Death by Scrolling: Introducing the Two Sentence Rule!

The future of financial advisor communication is brief, and it is digital. Are financial advisors really prepared for this?

I’m inventing a new way of communicating, for financial advisors and the world at large. It’s called the Two Sentence Rule. This is useful on social media, websites, and in any application using a messenger function (Facebook, LinkedIn, Slack, Yammer).

Although it may seem simple, most people aren’t able to get their point across in 2 sentences. Try it once and you’ll see what I mean.

This talk will teach people:

  • Why this is the new way of communicating in years to come
  • The process for distilling any thought down into 2 sentences
  • Examples of how to apply the 2 sentence rule to the websites of XYPN members in the audience – LIVE example
  • How to create a stunning 2 sentence LinkedIn or Facebook messages that will engage new prospects – LIVE example
  • Why a 2 sentence elevator pitch is better
  • The 3 different formats for a 2 sentence elevator pitch
  • 2 sentence voicemail examples – LIVE example
  • How to apply the 2 sentence rule to your LinkedIn, Facebook, or company page on social media

I make it a point not to be talking at people but rather with them. My goal is to be dramatically different from other speakers. What makes my talk dramatically different?

  • Before the talk, I poll the audience ahead of time to get a sense of what is on their minds and what questions they want me to answer. .
  • I stop and review every 10 minutes because (let’s be honest) – most people aren’t going to pay attention after 7 minutes.  I design my talks to support the retention of information.
  • I talk for a total of 30 minutes throughout the allotted time. The rest of the time is spent answering questions, roleplays, or other methods of having audience members participate actively.
  • I send participants home with a short list of takeaways to jog their memory.
  • I give the audience a quiz at the end. This is to promote retention, outline the key points, and correct any misunderstandings.
  • I use humor to connect with people.

Cost is $5,000 plus travel,  hotel, and meal reimbursement.

Message me here to set up this talk at your company.

Hire Me

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