Preparing Your Clients for the Opioid Crisis

Sign Up For Daily Newsletter: Receive one actionable marketing tip each DAY!

Podcast: Play in new window | Download

Subscribe: Email | RSS

The profile of a drug addict has changed. It’s not a destitute person dressed in rags anymore who lives in a tent. It’s the people you are going to college with. It’s the person driving your kids’ school bus. It’s your dentist. It’s the person who sits next to you at church.

America is addicted to prescription drugs.

This is impacting the population of young adults the most. For those of you who plan to be in the business for the long term, consider doing the following things I mention in this show as a way to prepare your clients for the opioid crisis.

Resources mention in this show

Henry J. Kaiser Family Foundation. (n.d.) Opioid Overdose Deaths by Age Group. Retrieved from https://www.kff.org/other/state-indicator/opioid-overdose-deaths-by-age-group/?currentTimeframe=0&sortModel=%7B%22colId%22:%22Location%22,%22sort%22:%22asc%22%7D

Kaiser Family Foundation analysis of Centers for Disease Control and Prevention (CDC), National Center for Health Statistics. Multiple Cause of Death 1999-2017 on CDC WONDER Online Database, released 2018. Data are from the Multiple Cause of Death Files, 1999-2017, as compiled from data provided by the 57 vital statistics jurisdictions through the Vital Statistics Cooperative Program. Accessed at http://wonder.cdc.gov/mcd-icd10.html on January 10, 2019.

Any questions? Send 'em in!

RELATED POSTS
Practice Management

Is it Okay for Financial Advisors to Swear in Front of Clients?

Swearing is a big no-no for advisors to do in front of clients, but if done correctly (and that’s a big “if”), swearing can set you apart from other brands that may not have the courage to be so raw. Just as the famous financial disclaimer goes: higher risk, higher potential reward.

Read More »
June 8, 2018
Practice Management

Is it Okay for Financial Advisors to Cry in Front of Clients?

I’ve talked before about how instead of being shrouded and veiled, advisors should come across in a more human and relatable way with clients and prospects. But how raw can get you before you step over the line –is it okay to cry in front of clients? Sometimes the authenticity can say more about your authenticity than any marketing pitch.

Read More »
June 8, 2018
Uncategorized

7 Signs Your Financial Planning Website Is Outdated – Guest Post

We get asked the question a lot – “Does my website need to be updated?” If you haven’t touched your website in a year or more then it’s likely likely your technology is lagging. But more importantly, you may be losing customers. Still unsure if your website is past it’s prime? Our team has put together a list of the top seven signs your website may be in need of a redesign.

Read More »
May 11, 2018

Are you sick of the BS yet?

Sign Up For My Daily Newsletter: One Actionable Marketing Tip A Day Emailed To You

Contact Me

Linkedin Twitter Youtube
Become A Member

Privacy and Terms | View Products | View Cart