Preparing Your Clients for the Opioid Crisis

Sign Up For Daily Newsletter: Receive one actionable marketing tip each DAY!

The profile of a drug addict has changed. It’s not a destitute person dressed in rags anymore who lives in a tent. It’s the people you are going to college with. It’s the person driving your kids’ school bus. It’s your dentist. It’s the person who sits next to you at church.

America is addicted to prescription drugs.

This is impacting the population of young adults the most. For those of you who plan to be in the business for the long term, consider doing the following things I mention in this show as a way to prepare your clients for the opioid crisis.

Resources mention in this show

Henry J. Kaiser Family Foundation. (n.d.) Opioid Overdose Deaths by Age Group. Retrieved from https://www.kff.org/other/state-indicator/opioid-overdose-deaths-by-age-group/?currentTimeframe=0&sortModel=%7B%22colId%22:%22Location%22,%22sort%22:%22asc%22%7D

Kaiser Family Foundation analysis of Centers for Disease Control and Prevention (CDC), National Center for Health Statistics. Multiple Cause of Death 1999-2017 on CDC WONDER Online Database, released 2018. Data are from the Multiple Cause of Death Files, 1999-2017, as compiled from data provided by the 57 vital statistics jurisdictions through the Vital Statistics Cooperative Program. Accessed at http://wonder.cdc.gov/mcd-icd10.html on January 10, 2019.

Any questions? Send 'em in!

RELATED POSTS

Sara Grillo - Messy Paint - Marketing Strategy
Financial Advisor Marketing

From Chaotic Picasso to Marketing Masterpiece

His works were beautiful collages, so powerful that they brought to life an entire genre, a new idea that hadn’t existed in the world as a real concept until he made it so. While Picasso didn’t attend marketing conferences with titles such as “Brand Ambassador” on his name tag, we can all take a lesson from his success in marketing his product.

Read More »
Marketing for financial advisors is soooo hard!
Financial Advisor Marketing

Marketing for financial advisors is hard!

With a little bit of creativity, which to be blunt is the last thing on any financial advisor’s mind given all the stress they’re under, you can refocus the lens through which the world sees you. Here are some market-beating social media strategies that are a core holding for all financial advisor and financial planner marketing portfolios.

Read More »