Getting More Women into Financial Advising [Brutal Honesty]

Sign Up For Daily Newsletter: Receive one actionable marketing tip each DAY!

Podcast: Play in new window | Download

Subscribe: Email | RSS

As you know, we tell the real story on the Sara Grillo podcast.

Women are about half the population and they are increasingly seeking financial advice on their own, and seeking it from other women. So why in heavens are women still underrepresented and underpaid relative to men in the profession?

And I’m happy that I had two very insightful people on this episode of my show to help me answer it.  We feature Marina Shtyrkov, Research Analyst at Cerulli Associates, and Katie Keary, Wealth Advisor at Buckingham Strategic Wealth.

You will learn:

  • Why the choice of firm matters – good and bad examples
  • How changing compensation structure and using a teaming approach can help
  • The power of sharing stories and having successful women as influencers
  • What men can do to support women in the industry

Thanks for listening and please subscribe!

 

Resources mentioned in this show

Data USA. (n.d.) Data USA: Personal financial advisors. Retrieved from https://datausa.io/profile/soc/132052/

Any questions? Send 'em in!

RELATED POSTS

Sara Grillo - Messy Paint - Marketing Strategy
Financial Advisor Marketing

From Chaotic Picasso to Marketing Masterpiece

His works were beautiful collages, so powerful that they brought to life an entire genre, a new idea that hadn’t existed in the world as a real concept until he made it so. While Picasso didn’t attend marketing conferences with titles such as “Brand Ambassador” on his name tag, we can all take a lesson from his success in marketing his product.

Read More »
May 22, 2017
Marketing for financial advisors is soooo hard!
Financial Advisor Marketing

Marketing for financial advisors is hard!

With a little bit of creativity, which to be blunt is the last thing on any financial advisor’s mind given all the stress they’re under, you can refocus the lens through which the world sees you. Here are some market-beating social media strategies that are a core holding for all financial advisor and financial planner marketing portfolios.

Read More »
May 19, 2017

Are you sick of the BS yet?

Sign Up For My Daily Newsletter: One Actionable Marketing Tip A Day Emailed To You

Contact Me

Linkedin Twitter Youtube
Become A Member

Privacy and Terms | View Products | View Cart