Technology Singularity and the Client Experience – with Ron Carson

Sign Up For Daily Newsletter: Receive one actionable marketing tip each DAY!

If you look at the difference between success and failure, many times it has to do with what we choose to spend our time on. It is that simple.

So I’m excited to have a very special guest on the show to discuss my favorite topic: avoiding distraction.

The reality is that it is no longer acceptable for clients to experience complex or confusing technology.  In our discussion, Ron Carson, founder and CEO of Carson Group, will share how advisors can (and why they must) embrace the client demand for an immersive experience.

According to Ron, “There’s no question about the consolidation that has to happen in financial services. Most advisors have been lucky, they’ve been spared this accelerated change because of regulation. But guess what – that isn’t going to last forever.  And we’re already starting to see the changes.”

In this episode you’ll hear about:

  • The invisible influences shaping the profession of financial advising today
  • Why the real competition isn’t other advisors anymore – it’s Amazon
  • What an immersive technology experience really is and why consumers prefer it
  • What will happen to advisors who lag behind in terms of technology
  • What Singularity is and how it applies to the financial advising profession
  • The 3 choices that advisors who are lagging behind in terms of technology should consider

Thanks for listening. Please subscribe, rate, and review this podcast!

Resources mentioned in this show:

Any questions? Send 'em in!

RELATED POSTS

Practice Management

Is it Okay for Financial Advisors to Swear in Front of Clients?

Swearing is a big no-no for advisors to do in front of clients, but if done correctly (and that’s a big “if”), swearing can set you apart from other brands that may not have the courage to be so raw. Just as the famous financial disclaimer goes: higher risk, higher potential reward.

Read More »
Practice Management

Is it Okay for Financial Advisors to Cry in Front of Clients?

I’ve talked before about how instead of being shrouded and veiled, advisors should come across in a more human and relatable way with clients and prospects. But how raw can get you before you step over the line –is it okay to cry in front of clients? Sometimes the authenticity can say more about your authenticity than any marketing pitch.

Read More »
Uncategorized

7 Signs Your Financial Planning Website Is Outdated – Guest Post

We get asked the question a lot – “Does my website need to be updated?” If you haven’t touched your website in a year or more then it’s likely likely your technology is lagging. But more importantly, you may be losing customers. Still unsure if your website is past it’s prime? Our team has put together a list of the top seven signs your website may be in need of a redesign.

Read More »