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CPAs are perhaps the most valuable center of influence (COI) that a financial advisors could have; yet advisors mess it up. Here’s how to talk to CPAs to come across as a robust resource, an indispensable resource to their business, rather than a PowerPoint pushing nuisance.
The results of this case study imply that most financial advisors have a long way to go before they are able to position themselves as attractive to affluent individuals. Read on to learn if you fall into the “out” group and if so, what you should do.
It doesn’t have to be a nightmare every time. Here are 5 painless tips for getting your financial advisor blog through compliance.
Take this quick 8 question Sara Purple Survey to get a good honest look at whether or not your online brand is strong enough to break down walls.
This article will discuss the three critical areas of your brand that you can customize for higher online conversions from your social media.
His works were beautiful collages, so powerful that they brought to life an entire genre, a new idea that hadn’t existed in the world as a real concept until he made it so. While Picasso didn’t attend marketing conferences with titles such as “Brand Ambassador” on his name tag, we can all take a lesson from his success in marketing his product.
