Sara Grillo, CFA

“Nothing beats a nice, juicy lead!”- Sara Grillo

I am the #1 business writer in New York City, and one of the top business writers in the world.  Prior to breaking out on my own, I held a variety of sales and marketing related roles, many related to the field of finance. I hold the CFA® designation, and earned a BA in English from Harvard with honors and an MBA from New York University.

So you’re probably curious…it seems I have a few extra brain cells than the average, but how does this translate into better performance for you, the client? In my long career in sales and marketing, here is one of the most important things I’ve figured out.

Unlike many other marketers who focus on impressions, likes, shares, and other “vanity” metrics, my primary goal is conversions.  Blogs, websites, and white papers are nice to have; but at the end of the day they are a means to an end.

So in short, my focus is on targeting your content so that it motivates your audience to take action and contact you so that you can convert the lead into a client. You can refer to my Client Reviews page if you want to hear about how people experience working with me.

Thanks for reading and if you want to get the right attention for your business, let’s get in touch.

 

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