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Vid 40: How to get press interviews without hiring a PR agent

PR agents cost $2-3k a month. However most reporters are now publicly reachable via social media. Here’s how to get press appearances and interviews without spending all that money on hiring a PR agent.This technique has worked. Here’s what to do.Find a competitor or influencer that your target audience likes, who is widely followed on […]

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Vid 39: How to create a Response Video or Blog

The Response Posting, Video or Blog is a great way to get more visibility by capitalizing on an existing high traffic flow on social media. It is particular useful when you do not have a ton of momentum in your feed and are not getting a high amount of views.What is a Response Posting?This is […]

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Vid 38: Twitter Basics

In this video you will learn the basics of Twitter.HashtagsMakes it possible for others to easily find messages with a specific theme or content.Find influencers in a space you follow, and look at what hashtags they are usingListsFind certain people you want to follow that are tweeting out on a particular topicDo not do this […]

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Vid 36: YouTube Secrets of the Rich and Famous

In this video you will learn the production basics to use when making a YouTube video, some ideas for the first videos you should make, and also a sample script you can use to make your videos. Please use this video when you are making your YouTube videos in order to optimize their performance, viewer […]

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Vid 37: Facebook Basics

There are several aspects of LinkedIn that apply to Facebook prospecting for financial advisors.Use the tagging function. On Facebook the words in the person’s ID are separated by periods instead of hyphens as is the protocol on LinkedIn. Facebook groups are very social. Talk and behave as a normal person not as a financial advisor. […]

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Vid 35: Running Your First Sponsored Ad Campaign

Here are some things to keep in mind when you are running a LinkedIn advertising campaign. You should keep in mind the following things about the budget, targeting, testing, and copy length. 1. Budget. Try an ad first with $25. Then change one variable and run another one for $25 and see if it does […]

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Vid 34: Transition Strat #5: Survey Request

Use a survey to engage people through LinkedIn messenger who are cold connections and have not yet responded to anything you have done. It may seem like a weird thing to do – to send a survey – but if you don’t find out what is on the person’s mind then chances are you are […]

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Vid 33: Transition Strat #4: The Nuisance Close

Use this when there is some kind of resistance but you don’t know what it is. Sometimes when you are talking to someone online, you get to a point where you get the feeling that they are playing games with you, either intentionally or unintentionally. If you don’t figure out what is going on in […]

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Vid 32: Responding to Notifications

Most financial advisors say boring things when notifications come up about their first degree connections and that is why they fail to get attention. DO NOT behave like a financial advisor on social media when notifications come up. This video will teach you a technique to use with the people who are your first degree […]

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Vid 31: How to Make This Awesome Thumbnail

If you were to hire a graphic designer to create all your images it may get a bit expensive. This is a way to create your own images for use on social media, your website, newsletters, etc. These cut out images look great and are a way to use your authentic photography instead of stock […]

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