I was so honored to speak with someone whom I really admire, Jessica Kizorek. To me this woman embodies the spirit of entrepreneurship. She’s using her skills to make the world better, and doing it in such a smart and sassy way that I like and appreciate.
Say it Boldly
First of all, Jessica is a master of naming her enterprises. I hate it when I see entrepreneurs who take the action of setting up their own shingle and then ruin the whole thing by giving it some boring name that fails to differentiate their idea. Isn’t that the reason that you struck out on your own in the first place – because you wanted to bring a new idea to the world? The whole thing is entirely contradictory.
I was impressed when I asked Jessica where the name of her media production company Two Parrot Productions came from, and she explained:
“Parrots fly above and present a bird’s eye view. In a similar way, I look down on different complex situations and make videos that make sense of them.”
So elegantly put, and so clear.
See, that’s the thing many entrepreneurs miss; if you want people to buy into what you are doing, make it easy for them to understand. Clarity and simplicity and invaluable in the busy world of business. Jessica is a self-proclaimed communications expert because she’s in the business of marketing, but in a sense every entrepreneur has to be a communications expert to some degree.
You can have the best idea in the world, but if you can’t communicate it so that people get it, that they actually get it instantly and are inspired by what you are talking about, it will get washed out in the sea of endless distractions that is today’s business world.
Jessica also has a networking group called BadassBusinesswomen.Org. Again, straight to the point, she conveys the idea of bringing together bold women who are on a mission to achieve something great. Said with zest! I love this for several reasons. One, I think women are often discouraged from being too brash whereas men get away with it all the time – hence why I love the word “badass.” In fact, I would consider myself a badass.
Also, I love how, according to Jessica, “people are either totally attracted or totally repelled to the title.” This from a woman who, as far as I can see, is taken to wearing vivid-colored business suites that brighten up the room.
Good. I think that is how it should be.
I keep saying this over and over again as a marketing consultant to financial advisors: the specialists beats the generalist every time. Stop trying to appeal to everybody because in doing so you make your message so wishy-washy that it winds up inspiring nobody.
This is a risk that 99% of people are scared to take. True you may fall on your face sometimes but as long as overall your lovers are more than your haters you are definitely going to get somewhere.
The Entrepreneurial Spirit
I love how Jessica understands that the spirit of entrepreneurship isn’t attached just to the action of creating a company and building it. It’s more a spirit, something inside the core of you, who you are. Jessica differentiates between being an entrepreneur, or what she cleverly calls an “intrapreneur”, and entrepreneur inside a company.
But either way, here’s her take on what drives it:
“You’re required to have a lot of courage in business whether you’re an entrepreneurship or an intrapreneur. You define yourself by how you respond to challenges, whether you rise to the occasion or get overwhelmed and turn the other way.”
And it looks like she’s taken the former approach. She’s using her skills to change the world for women, working with the United Nations, in one example, in another, flying to Brazil to film a documentary about how violence towards women can be systematically addressed and eliminated.
Advice to Women Entrepreneurs
Jessica and I share a passion for making the world better for women. During our talk I was able to glean such an invaluable piece of advice for female entrepreneurs.
I love that!
One of the ways that I personally would like to see the world change is having women own more assets. Owning a business, you are in control of your biggest asset in life: your income stream.
So if that’s true then why are so many female-run businesses failing to hit the six figure mark?
Jessica says, “Most women start their businesses in their kitchen. They don’t come at it from the perspective of how is it scalable, how do I employ other people. It’s taking the perspective of being a job creator. One of my greatest ambitions has always been to create jobs.”
Well said, and in truth this is something that few people consider when they start a business: the ability to spur economic wellbeing for others around you. Most people start it with the intention of changing the world with the service or product they create and don’t give much thought to the positive economic byproducts of your organization’s success.
In our talk, Jessica and I discussed where we think women are going wrong and agreed that it involves selling. Women have evolutionarily survived in groups which is why sometimes we are averse to making anyone feel uncomfortable.
Women, ask for the sale! That’s our vote. We support women going out and knocking on doors to pursue new clients.
And Jessica said it so aptly, “Sales turns people off, but seduction turns people on.” Her work currently entails creating what she calls an irresistible personal brand that makes people more apt to buy from you.
How do you do that? Get in touch with me and I can make a few suggestions!