branding

The Office Design that Maximizes Success

I’m not sure financial services is ready to follow Google’s lead and plant beach volleyball courts (with real sand, by the way) adjacent to the Bloomberg terminals. But there are a few elements of this model that advisors can use to improve sales success when prospects visit your office.

Love the Brand that Vanderbilt Built

What makes a great financial advisor brand? I’ve written in the past on the deplorable lack of branding in the financial space. This blog will feature one financial firm who does it right and what financial advisors should emulate if they want to get a big brand.

From Chaotic Picasso to Marketing Masterpiece

His works were beautiful collages, so powerful that they brought to life an entire genre, a new idea that hadn’t existed in the world as a real concept until he made it so. While Picasso didn’t attend marketing conferences with titles such as “Brand Ambassador” on his name tag, we can all take a lesson from his success in marketing his product.