Category: Attracting Traffic

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Vid 80: Initial engagement is #1 factor in your success on LinkedIn

I was recently notified that two of my posts were LinkedIn one percenters. The engagement wasn’t crazy high or anything but still it was good enough to beat 99% of people on LinkedIn. From this I learned a very important lesson about how to get more views on your content on LinkedIn and it is …

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Vid 70: Clever keyword research techniques

Finding the right keywords for your content takes patience and testing. In this video I explain a few ways for you to conduct keyword research using Google and YouTube. When you get your keywords, make sure that you write them in the title, the first paragraph, and the headings in your content. You should also …

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Vid 52: Interpreting your YouTube analytics

It’s important to understand the voice of the consumer. Google makes this very easy and provides ample data on how your YouTube videos performed, and it shouldn’t be overlooked. Key things you’ll learn in this video are: The audience retention graph on the Analytics tab of a YouTube video must be examined. Here you can …

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Vid 51: Newsletter Basics

Although there are many forms of digital marketing for financial advisors, many financial advisors can and will continue to have a great deal of success with their newsletters. In this video you will learn how to create an awesome financial advisor newsletter. It is a combination of structuring the newsletter right as well as organizing …

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Vid 40: How to get press interviews without hiring a PR agent

PR agents cost $2-3k a month. However most reporters are now publicly reachable via social media. Here’s how to get press appearances and interviews without spending all that money on hiring a PR agent. This technique has worked. Here’s what to do. Find a competitor or influencer that your target audience likes, who is widely …

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Vid 39: How to create a Response Video or Blog

The Response Video or Blog is a great way to get more visibility by capitalizing on an existing high traffic flow on social media. Here are the steps. Check your Twitter list and find a topic that is trending. Tons of engagement, retweets, etc.Write up something original that presents a view that nobody has put …

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Vid 35: Running Your First Sponsored Ad Campaign

Here are some things to keep in mind when you are running a LinkedIn advertising campaign. You should keep in mind the following things about the budget, targeting, testing, and copy length. 1. Budget. Try an ad first with $25. Then change one variable and run another one for $25 and see if it does …

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