Day: May 24, 2024

Question from a subscriber: “How do I convert a casual friend to a prospect without burning the relationship?” The easiest thing – ask them if they

Question from a subscriber: “How do I create a unified message about the extraordinarily wide spectrum of things I do well?” Here is how to communicate

Question from a subscriber: “How do I create a marketing calendar for each segment of your client base (ie, boomer and gen x business owners, near

Timing a sales pitch is a work of art. Question from a follower: “I never know when to actually tell the prospect what I do, during