Your Paycheck

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Chances are that you’re visiting my website for one of a few reasons:

  • You have engaged someone but they are not getting results.
  • You have no in-house marketing and hence have done no real marketing so far, and want to start.
  • You have an in-house team that needs a specialist to provide high level copywriting or give you some strategic direction to enhance what you are already doing.

At the end of the day, it all leads to one place: your paycheck.

What does that really mean?

It’s best explained by revealing some things about marketing that most people fail to realize. And it has to do with the part of integrity that nobody really likes to uphold which is having the courage to say things that people don’t want to hear.

  • It has a cost.
  • Marketing that does work is inexpensive, no matter how high the cost.
  • Marketing that does not work is really expensive, no matter how low the cost.
  • Marketing’s goal is to drive revenue to the firm. It only works right if it does that.

Call me brash and impatient, but that’s why you should hire me.

Welcome to Sara Grillo.

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