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To Crack into Prospects, Try Cracking Them Up

Good humor is irresistible and rare, and the uniformly dry, boring cannon of financial marketing suffers from a lack of it. Humor is a lethal weapon. To connect better with your audience, refresh them, relieve tension in stressful situations and be more relatable and real to the people you want to impress, here are ways to infuse humor into your business, and some that you’re better off leaving out.

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