Do I really need to introduce her, actually? I’m assuming most of you may know her by now. Ladybossblogger is a blog started by Elaine Rau to showcase female entrepreneurial brands. This website is a must visit for any woman entrepreneur and is too good not to write about – so I had to interview her.
I can’t speak for everyone else, but here are four reasons why I love Ladybossblogger.
#1 The Blog is Easy to Read
Elaine gets to the point and is respectful of your time. For example, on her website she explains why she created the blog by giving a quick summary and then saying, “read my quick 1 min story below.”
I love it. One of the biggest reasons that things get skimmed, not read, is that people don’t know how to make a point concisely.
And this speaks to a point I make all the time with my clients. Forget about the big block paragraphs. Anytime you write more than 2-3 sentences start a new paragraph.
It’s a shocking departure from how things have been written in the past but with attention spans so short and online media assaulting everyone’s consciousness every time they go near a computer, you’re never going to be able to compete unless you get to the point quickly.
If you look at her blog, she frequently uses bulleted lists, graphics, highlighting, all caps, and bold face type to emphasize her points. It. Communicating this way really does offer a service to the reader.
Takeaway: Never block text and always ask yourself how much attention people really have to pay to your blog in order to absorb what you are trying to say.
#2 She’s Humble, Socially Minded, and a GIVER
It only takes a few seconds for you to realize that Elaine Rau is out for the good of society. For all of you reading this who want to blow up your brand, I’m constantly advocating for people to associate themselves with something bigger than themselves and GIVE to other people.
There is no more potent tool for any entrepreneur than giving. It never gets old, you can never give too much, and the more you give the more you receive.
Take this example.
Her blog is dedicated to the Micah Project, a non profit that serves the Honduran community. It was this organization that influenced her husband and created opportunities that led to his success in life.
Her goal is to change lives in Honduras – pretty noble, wouldn’t you say?
In addition to making her grounded and humble, this goal also provides what many entrepreneurs lose sight of which is a focus on driving to the end goal. See it clearly or you lose direction and confusion is the enemy of progress.
To quote Elaine, “We think small when our world is small, it’s time to think outside of yourself and how you can change the world in a small way.”
Takeaway: Always ask yourself what the purpose of your work is, and do it each and every day.
#3 She Has the Courage to Be Honest
If you read Elaine’s story, there are numerous times in life when she could have settled or accepted less than optimal treatment. Her refusal to stand for certain things is an inspiration to other women who are in situations that aren’t the best and want better for themselves.
For example, she asked for time off when her husband’s brother was murdered and her boss said no, so she quit her job. She lived in Honduras and saw street youth being impacted by violence, so she started a blog to help fight it.
And by the way, her candid explanation of the purpose of what she was doing indubitably played a role in its success. She gained tens of thousands of followers in a short time after the blog’s inception.
Takeaway: People are attracted to those who aren’t afraid to tell it like it is. Say the truth you are afraid to say and you’ll see so many others inspired by your wisdom.
#4 She Inspires Others to Take Action
I personally think that people in general, and especially women, tend to stay in situations for fear of not being able to do any better. So many people complain but when it comes to taking action, very few people will do so.
As detailed in items #1-3, I think it’s great that Elaine didn’t accept a situation that she knew was wrong and took action to make change, over and over again. This was pivotal to gaining influence, inspiring other people to rise up as leaders, and to encourage other people to get past their limitations.
Even when Elaine started her blog, she wanted to turn back. But she somehow found the courage to persist and keep going.
Taking actions that are true to yourself is an act of loving yourself –and that in turn enables you to love other people more fully.
For example, when Elaine was a model she learned how to hustle. According to her, “No one hands you a golden ticket, you need to constantly be marketing yourself in order to get people’s attention. Once you have it, you need to …continue putting your best foot forward to stay hired.”
It’s refreshing to hear this notion of not resting on your laurels. Complacency is a huge inhibitor of performance. We’re all fired up in the beginning but it is human nature to coast once we experience some success. These little hiccups are the reason many entrepreneurs are caught off guard and fail.
Takeaway: Time is more valuable than money. Use time to take action to achieve your goals and you’ll see massive success.
As a female entrepreneur myself, I love it when I see another successful woman running a business. I support Ladybossblogger’s mission to change the world by redefining the role women play in business, giving us more of a voice, and doing it all in a loving and kind manner. I encourage all of you reading this to visit Ladybossblogger and check out what she has to say!