Yeah, I said it. YouTube. While social media video (YouTube, Snapchat, Periscope, etc.) used to be seen as a hobby for iPhone happy millennials, it’s quickly becoming the communication du jour for the business world. Yet despite its potential, social media video has not yet caught on with the financial advisor community, especially the ones it should – small RIA firms who need to scale their businesses. This article will discuss the financial advisor branding obstacles that many face and reveal examples of some great brands who are overcoming them.
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